Yuvraj Arya

16+ yrs of Digital Marketing Consultant & Visiting Faculty Member (NMIMS). Expertise eStrategy, SEO Audits, SEM, SMO etc

Mumbai Area, India

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

2500 /30mins

Short Biography

16+ years of experience in Digital Marketing, formulating digital strategies and executing digital plans and digitisation of processes for organisation to meet their business objectives using eChannel. Overall 19+ yrs of working on Internet. Solid record of contributions in setting up of e-Business activities for Insurance, Equity Finance, IT, Retail e-Commerce, Educational domains Skilled Digital Marketer, experienced in SEO, SEM, SMO, Digital Media planning and buying, analyzing consumer behavior, product development and delivery, pricing, campaign segmentation & visitor analytic.

Experience

Visiting Faculty Member, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Jul 2017 to Present

Teaching, preparing assignment, setting question papers, reveiwing books for Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing, Online Payments, etc

Digital Marketing Specialist, Kredence Digital, Infinity Online and Equentis Wealth Advisory

May 2016 to Present

Setting up of Digital Business, eCommerce portal and leading Digital Marketing activities for clients. Working as specialist, who is responsible for creating, planning and executing digital business requirements. Sucessfully executed comprehensive digital marketing programs, including SEO, SEM, SMS & eMail marketing aimed at generating leads and customer acquisition for online sales and subscription based services of clients. I am responsible for delivering measurable return on our overall digital advertising spend, as well as deliver operational efficiencies through improved tools and processes. I have successfully achieved lead targets by optimization of SEO, SEM, eMail marketing for Clients. Measured key metrics for Campaign management like impressions, clicks-through-rate, traffic, customer acquisition, revenue, etc to tweak online campaigns and communication strategy for improving RoI

Education

eBusiness, Indian School of Business Management and Administration

Dec 2004 to Sep 2007

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...