Achal Kaushal

Focused on Online / eCom / Digital businesses. Integrated Marketing Specialist

New Delhi Area, India

ICE Digitals Private Limited, TrooTrac Media Pvt. Ltd., Innovation Central Int'l,

4000 /30mins

Short Biography

Promoter and shareholder of niche and specialized online and offline businesses, consultant/Advisor to New/Integrated Media, Travel & Tourism, lifestyle, Office Supplies & Stationery (Offline and Online) businesses. Working with domain leaders on launching pathbreaking products / services and leveraging network for expansions and mutually beneficial strategic initiatives. Employing international exposure, understanding of digital technology / conventional / new-age businesses and consumer trends to deliver superior value to stakeholders. One of the earliest practitioners of Integrated Marketing in India. Specialties: Expert at Restructuring, Strategic Planning, Designing, modelling, launching, operating / strategic development of businesses in 'Digital services' ecosystem, Retail & e-commerce, Travel & Tourism, Lifestyle, Printing, Photo-Finishing services and B2B/B2C supplies business, Franchising . Deep understanding of global trends and Indian market. Managing Expectations & Investments in Start-ups and Early stage companies. Working with network of alliances for Identifying potential business partners, JV''s / strategic tie-ups as also for M&A.


Managing Director, ICE Digitals Private Limited, TrooTrac Media Pvt. Ltd., Innovation Central Int'l,

to Present

Investor Relations, P&L, Corporate Development, Mentoring

Board Director, ICE Digitals Private Limited

Mar 2011 to Present

Integrated Digital Solutions Company working with e-commerce players, service platform providers and developing own products

Board Director, TrooTrac Media Pvt. Ltd.

Aug 2009 to Present

Leaders in the field of Performance Marketing serving many major e-commerce businesses

Founder & Managing Partner, Innovation Central Int'l,

Jul 2008 to Present

Advising companies in online media, e-commerce, digital services, Retail / Franchising, Printing, Photo Finishing, B2B/B2C supplies businesses and eco-system. Mentoring operating teams and guiding them through Financial Lifecycle Management.

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...