Vivian Gomes

VP Marketing - Global Marketing | GTM Strategy | Demand Gen | Digital Marketing | Brand | Sales

Bengaluru, Karnataka, India

Summary
Public Relations Campaigns Analyst Relations Inside Sales B2B Marketing Strategy Inbound Lead Generation Demand Generation Thought Leadership B2B Marketing Marketing Digital Marketing
Highly accomplished and result-oriented management leader with 15 years of global marketing and BD experience across the IT/BPM sector. Rated top performer across multiple roles and organizations.

Strong experience in go-to-market strategy and programs, integrated multi-channel marketing, digital marketing, outbound and inbound marketing, tele-nurturing and inside sales.

Excelled in leveraging ‘intelligent’ marketing operations, marketing automation, campaign management, marketing analytics and marketing technology to trigger demand generation and drive pipeline.

Led diverse teams to accomplish marketing, inside sales and sales enablement initiatives across the organization.

Travelled across the globe, based in the US for over 3 years, interacted extensively with CXO level prospects.

Pursued business development opportunities and closed multi-million dollar deals with global clients.

Excelled in diverse organizational setups, right from startup and early stage growth to mature businesses.

Strong problem-solver with proven track record of driving strategic initiatives and organizational transformation with cross-functional teams.

MBA from the Indian School of Business and rank holder in B.E. at Manipal Institute of Technology.

Specialties: Sales and Marketing, Product Innovation, Strategy and Operations in the IT & Business Process Management Sector
Experience

Vice President & Head - Marketing & Inside Sales at CSS Corp

Feb 2017 - Present

• Global leader for a 30 member Marketing and Inside Sales team • Driving the global strategy and execution for demand generation and branding Marketing • GTM planning for CSS Corp offerings • Thought leadership development and dissemination • Outbound and inbound campaigns • Influencer Relations (Analyst and Advisor Relations) • Public Relations • Digital marketing across earned, owned and paid media • Marketing automation and analytics • Website • Thought leadership roundtables, webinars, sponsored events • Internal Communications and branding Sales enablement and support • Inside Sales – generating qualified meetings for sales • Account mining campaigns • Market research and sales intelligence • Pitch decks, playbooks and client-facing materials • Client visit management

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