Vivek Vishnu

Chief Digital Officer-Intex | Author-Transformation Strategy for the Digital CIO | Member- CII National Retail Committee

Gurugram, Haryana, India

Strategy Roadmap Technology Platforms CIO Demand Side Platform Digital Transformation Software Product Management Online Retail

Chief Digital Officer - Intex Technologies |Author - Transformation Strategy for the Digital CIO | Member - CII National Retail Committee |Member - DX 50 (CDOs association under IAMAI)

Author – Transformation Strategy for the Digital CIO

Recently launched book on Digital Transformation strategy challenges and methodology from the real world experience. It was #1 hot new release in US & Europe on Amazon for the longest time. Distributed to top 150 CIOs in India at CIO Crown annual conclave by the organisers, where I delivered the keynote speech.



Role – Chief Digital Officer

In my role as Chief Digital Officer, main focus has been driving the Digital Transformation in the Indian Consumer space.

The domain of transformation includes Digital supply chain, Core operations and Customer ecosystem.

The span of technologies include significant pivoting of Microservices Enterprise Architecture, Big Data infrastructure, Advanced analytics, Machine Learning - AI, Digital API Grid, Digital assets & Mobile apps. Transformation includes real-time demand sensing, demand shaping, demand response, Salesforce effectiveness and global inventory orchestration.

Policy engagements

I am privileged to be Member of CII National Retail Committee, involved in formulating the Retail agenda through policy recommendations, industry representation, round tables, etc. The committee is chaired by Mr. Biyani (Jt MD - Future Retail) and has select leaders from Global & National brands like, Tatas, Aditya Birla Group, Coca-Cola, Walmart, Unilever, Manthan Systems, IKEA, JLL, Snapdeal.

I am a Member of DX 50, the official CDOs Forum of India (under IMAI – Internet and Mobile Association of India). We share this platform to deep dive into issues, opportunities and strategic expertise of the member CIOs and CDOs in India Inc, along with engagement with key Digital & Innovation partners.

My perspective on Digital Transformation

I belief it is the Strategic Transformation powered by advanced technologies to create a future ready enterprise in the digital age.

It is the convergence of Strategic Redesign of the enterprise, Advanced Technologies intervention at all levels of the enterprise and people centric Change Management.

My professional experience

I have over 20 years of Industry experience, held various positions with leading technology companies – Wipro Technologies, HCL Hewlett Packard and Program Director positions with multiple global organizations as clients.

The domain areas of expertise include CxO IT leadership in large organisations, ERP implementation and rollout and Digital Transformation leadership.

Technical expertise in Enterprise architecture, Design Thinking framework, Digital & Analytics Software and IT Infrastructure implementation, Artificial Intelligence, Marketing analytics, Statistical Modelling, Demand Sensing-Forecasting-Shaping analytics, e-Commerce in an Omni channel system, Business Process Management (BPM) and Enterprise Portals & mobility apps.

I have strong foundation of ERP, SCM & CRM implementation – SAP, Baan, Oracle Apps, i2 Technologies, Siebel, Salesforce, IBM Watson Commerce, SAP Hybris, etc.

I have intensity in solving tough business problems through technology intervention. I have deep

passion about organization success and have developed resilience as well as flexibility to solve

business challenges.

An alumnus of MNNIT Allahabad, I have been involved in advisory role with Innovation Centers and innovative venture evaluation.

Some representative publications:

*Economic Times CIO interview on my vision for Digital Transformation in the consumer space:

ET CIO - Intex Technologies' CDO banks on a 'phygital business’ model to grow business and customers

* Author of the book – Transformation Strategy for the Digital CIO

Digital Transformation from the trenches


Chief Digital Officer - Intex | Author | Member - CII National Retail Committee at Intex Technologies (India) Ltd.

Dec 2016 - Present

Industry segments: Consumer Electronics, Consumer Durables, Mobile devices & IT accessories. Organization impact: The impact of Digital Transformation spans the following: i. 75 million consumers ii. 45,000 GT retailers iii. 135 branded retailers iv. Over 500 GT distributors v. Over 50 warehousing locations vi. 5 manufacturing plants and multiple company offices Role: - In my role as CDO, Digital Transformation of Intex encompasses 3 distinct market sectors of Mobile devices, Consumer Durables & IT accessories. - The domain of transformation includes Digital supply chain, Core operations and Customer ecosystem. - The span of technologies includes significant pivoting of Big Data infrastructure, Advanced Analytics, Artificial Intelligence, Digital assets & mobile apps. - Digital Transformation included consistent customer journey experience, real-time demand sensing, demand shaping, demand response, Salesforce effectiveness and global inventory orchestration. Projects: The Digital architecture consists of the following GRID design based on a 3-tier structure which included, - Tier 1: The foundation is based on Microservices Enterprise architecture, Big Data infrastructure, and Advanced Analytics. - Tier 2: An Omni-channel IBM Watson commerce framework for integrating physical & digital. - Tier 3: API layered ecosystem Platforms: IBM Watson Commerce, SAP Hybris, SAP S/4 HANA, Manthan Analytics framework and Open source digital application stack. Operational excellence in the following: - Responsible for defining and executing the IT strategy for the organization - IT Governance plan and steering committee management - Stakeholder engagement & management - Requirement assessment, specification development, RFI, RFP, and solution finalization - Business process modeling, mapping, optimization and automation - SLA management - Vendor selection & Management - Program management and multi location implementation - QA & IT services process excellence


B.E.- Production & Industrial Engg. at Motilal Nehru National Institute of Technology, Allahabad

Jun 1988 - May 1992

Push pixels...
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Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...