Vishvender Singh

Lead, Digital marketing at fisdom

Bengaluru, Karnataka, India

Summary
New Customer Acquisitions Performance Marketing Digital Marketing Online Marketing
Being from a B.Tech background, I possess good hold on technical knowledge. MBA with majors in marketing has broadened my perspective about the different aspects of the marketing Era.

In my corporate experience, I have been lucky to get a lot of opportunity in the field of lead nurturing, E-mail Marketing, Inbound Marketing, campaign handling, End to End Marketing automation tool handling( HUBSPOT, WORDPRESS, SENDGRID, BIG QUERY, PHOTOSHOP ) and Digital Marketing( SEO/SEM/PPC/ Facebook/ Google Adwords/ affiliate marketing )

Apart from this, I have done Inbound marketing certification from HUBSPOT & Digital marketing certification from IAMAI.

Analytical skills & focus to details has always been my competency areas.
Experience

Head Digital Marketing at Fisdom

Dec 2015 - Present

• Planning and implementing digital marketing campaigns for the budget range of Rs. 20 lakh to Rs. 30 lakh per month resulting in high CTR, Click to install rate and low Cost per install & Cost per acquisition for the app install campaigns across digital platforms( Majorly FB, PPC, SEM & Google adwords) • Designing and executing app install campaigns on Facebook(PPC, PPI, PPE), Google adwords(UAC, display, search network and You-tube), twitter and on mobile marketing partners, ad-networks & publishers (Like inmobi, mxpresso, Columbia, Taboola and adatha) • Managing and implementing the communication strategies for better conversion for every funnel through Push, SMS and email • Analyzing the marketing data on regular basis and using the findings to provide inputs to the product team for feature enhancements and modifying the marketing efforts • Working closely with the development team to get customer feedback implemented and making strategies for improving customer experience • Managing and planning strategies for content marketing(creating, posting and promoting), web development( Design and word press) and Implementing SEO & SEM strategies to achieve higher rank on Google search • Keeping the track of all marketing spends and reporting the same to the leadership team • Actively participate in hiring decisions in the marketing organization structure • Mentoring young marketing recruits to understand the product and work together to achieve the end objective of the product • Working closely with the tech team to provide UI/UX design of the app to enhance customer experience on the app and reduce the drop offs

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...