Vipul Agarwal

9+ yrs of experience in Product, Marketing & Technology

Mumbai Area, India

Summary
marketing strategy Product Launch Strategy Entrepreneurship UI/UX Product Management and Design Digital Marketing Strategy
I have an overall experience of over 9 years in technology firms spanning across various roles viz. Product development, Business Development, Marketing and Product Management.

I am currently working with Bookmyshow as DGM Product. At Bookmyshow, i am looking at new innovations to increase adoption and retention for the movie bookings business. I have successfully rolled out a few key products - Reserve a seat and hyper-local coupons towards achieving these goals.

I am a startup enthusiast and have tried out (read burnt) my hands a couple of times. But i am very happy about the things i have learned in the process and i am very proud of one product in particular called "Offscreen" - An audio app which gives you the latest in-depth news and offbeat stories during moments when you cant access your mobile screen. It is on the Android Play Store.

I can help young startups with product thinking, figuring out the right GTM and achieving scale.
Experience

DGM Product at BookMyShow

Dec 2014 - Present

Successfully launched ‘Reserve a Seat’ feature on Web and Android App to allow users to reserve seats in advance and pay later as per their convenience (1 hour before the show) Successfully introduced ‘Coupons’ feature on Web allowing users to avail F&B deals/coupons from restaurants in the vicinity of the cinemas - Reduced drop-offs at the stage where users block seats by 3% within a week of launch Introduced Referral program to increase wallet activations on Android/iOS App by 1 million in over 2 months with a budget of 5 Cr Led enhancements and improvements through A/B tests on Payment page

Sr. Product Manager at Network 18

Mar 2013 - Nov 2014

Led the growth of Firstpost.com into being amongst the top 5 digital news sites in India.

Deputy Manager - Mobile Financial Solutions at Comviva Technologies Limited

Aug 2011 - Feb 2012

Worked with Key Accounts in SAARC region to manage business requirements pertaining to Mobile Wallet and Banking solutions. Worked closely with the key stakeholders (Product Management and Delivery) of the platform to ensure successful product roll-out.

Product Marketing Manager at Netcore Solutions

Feb 2011 - Jul 2011

Worked with the product team to roll out a new B2C mobile communication product - Phone.cc Led the direct sales team to onboard key enterprise accounts on Phone.cc Formulated and successfully implemented the marketing strategy for a new B2C engagement tool called 90ml

Business Development Manager, Enterprise Mobility at Netcore Solutions

Jun 2010 - Jan 2011

Worked with Key Accounts (major retail formats) in India to conceptualize digital communication and marketing solutions Successully managed to upsell marketing solutions and achieve revenue growth from key account

Business Analyst at Tata Consultancy Services

Aug 2006 - May 2010

•Key member of the Pre-sales team for Corporate Loans product; instrumental in on-boarding clients like LT Infra Finance and May Bank, Malaysia •Corporate Loans Product Champion and SPOC for managing product modifications/ new product roll-outs •Youngest (6 months experience) among peers to be selected to work at client site, National Commercial Bank, Jeddah •Led training programs on corporate loans and core banking product

Education

MBA at Indian School of Business

Apr 2012 - Feb 2013

B.E at Netaji Subhash Institute of Technology (Delhi University)

Mar 2002 - May 2006

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