Vinay Samtani

Brand Management and Digital Marketing | IIMB

Bengaluru, Karnataka, India

Summary
Campaign Managment Integrated Marketing Communications Planning Integrated Digital Marketing Communication Marketing & Brand Management Social Media Strategies Media Communications Integrated Brand Marketing Social Media Management Advertising Digital Marketing
Experienced brand management professional with a demonstrated history of developing strong customer centric brand campaigns. Strong communicator and skilled in Digital Strategy, Advertising, Integrated Marketing, Digital Marketing and Brand Management. Currently looking for opportunities in digital marketing / brand management.

E-mail id: [email protected]
Ph No: +91 9886195259
Services
Communications / Digital Marketing

Develop communication and digital marketing strategies for emerging brands to drive growth

Experience

Brand Management Consultant at Britannia Industries Ltd.

Jun 2018 - Jul 2018

Managed re-branding operations which includes special promotions and packaging for Britannia’s dairy business (cheese products, curds and yoghurts)

Associate Manager – Digital Marketing at Janaagraha Centre for Citizenship and Democracy

Jan 2014 - Aug 2017

• Drove 10x growth in average daily registrations on IChangeMyCity by optimizing Pay Per Click (PPC) ad campaigns and by redesigning e-mail and social media campaigns • Led IChangeMyCity’s biggest on-ground activation campaign - IChangeMyStreet leading to 50k registrations in just 3 weeks, exceeding plan by 50% • Directed the marketing campaign (online and corporate engagement) for the expansion of IChangeMyCity into Mumbai; this campaign resulted in over 150k Mumbai citizens using the platform within one year • Launched India’s first citizen vigilante mobile app ‘Public Eye’ for Bengaluru Traffic Police leading to a daily average of 200 reported traffic violations since September 2015

Account Management at OgilvyOne Worldwide

May 2012 - Jan 2014

• Led the communications for the demand generation function of IBM Software team; this included ideation, implementation, project management and success measurement of online campaigns • Ideated and implemented the online communications for IBM’s events IBM TechForum and IBM Software Universe which had over 1000 delegates and key dignitaries from the IT industry. The success of IBM Software Universe encouraged the brand to replicate the same model and communication strategy few months later for the Sri Lankan edition • Developed and executed social media campaigns for Fortune Cooking Oil and Fortune Rice Bran Health doubling the number of potential customers who interacted with the brand online

Account Management at Grey Worldwide

Jul 2011 - Jan 2012

• Undertook market research and defined the communications strategy that led to successful product launches for 3M brands, Scotch-Brite and Scotch • Designed and implemented various restaurant promotions for USL’s Four Seasons Wines in domestic and European markets

Account Management at Ogilvy & Mather India Pvt. Ltd.

May 2008 - Aug 2010

• Led client relationships; developed advertising and communication campaigns (ATL and BTL) for fast growing consumer brands including Allen Solly (fashion), Titan (fashion accessories), Titan Eye+ (eye care) and Indus Pride (F&B) • Implemented Titan’s biggest brand campaign of the year ‘Titan Exchange Offer’ which went on to represent 70% of the brand’s annual sales

Education

Masters in Business Administration at Indian Institute of Management - Bangalore (IIM-B)

Mar 2016 - Feb 2018

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