Marketing Manager - APAC at DCProfessional Development
Dec 2014 - Present
Brand development, web site traffic growth. Developed brand strategy for Asia Pacific Generated new deals for growth A to Z overlooking of sales activities Online/Offline marketing for APAC
Marketing Manager at DataCenterDynamics
Nov 2011 - Present
Leading International Datacenter & Cloud Conferences firm hosting conferences across India and Asia Pacific & Awards in India - Planned, developed and implemented the digital marketing strategy to promote DCD>Focus On, DCD>Websclae, DCD>Awards | Best in India, DCD>Enterprise - Worked with the sales teams to create sales collaterals and campaigns, focused on both new client growth and increase client retention - Reviewed and adjusted the marketing plan, response rates, attendee demographics, and industry best practice to ensure marketing efforts were effective and successful. - Coordinating design and production of all marketing collaterals - Managing all external suppliers including PR firm, photographers, videographer, designer and printer - Evaluated potential media partners, negotiated marketing partnerships and exclusivity deals - Online Marketing using Google Adwords, Linkedin Ads, Adroll, email marketing, lead generation via online forms.