Founder at Awiros (Awidit Systems)
Apr 2015 - Present
The prime objective of our technology, Awiros, is to use new age data sciences to enable retailers to have an in depth understanding of customer behaviour and its relation with revenues. The methodology is to map the shopper footfall, time spent by the shopper and develop heatmaps to understand the traction in several areas of the store. Retailers can use our easy to use web console to quickly gather insights about the shopper behavior and preferences. The underlying engine of Awiros is our proprietary, hard-to-emulate technology, which provides fine-grained data with no additional capital expenditure from our retailer client. Our platform does not require any specialized hardware to observe shopping patterns, yet it is much more accurate and ubiquitous than other specialized technologies involving radio-beacons or individual sensors. The setup of Awiros is quick and easy, and takes only a few mins to set up the data collection.