Vijay Girija

Product Enthusiast | Product Owner | Growth Hacker | Digital and Content Marketer

Chennai Area, India

Summary
Sprint Planning BRD App Store Optimization Agile & Waterfall Methodologies Growth Management Requirements Gathering Product Innovation Requirements Analysis Keyword Research Online Reputation Management Landing Page Optimization Competitive Analysis User Experience Design CRM Growth Strategies Agile Methodologies Business Analysis Content Strategy Growth Hacking Google Analytics Startup Consulting Lead Generation User Interface Design Content Marketing Email Marketing Product Management SEO Digital Marketing Social Media Marketing

Product Development

Product Strategy, New Product Development & Solution Offering: Manage a product's full lifecycle, from strategic planning to development, launch and follow through.

UX and Visual Design - made the products user-friendly and beautiful

Product Management and Business Development: Serve a bridge between business and engineering, translating product goals into clearly defined tasks and prioritizing work based on business needs.


Research & Analysis

Analyze digital marketing campaign results using Google Analytics & Facebook Insights.
Conduct keyword research and recommendations in preparation for digital marketing campaigns
Support the business development process with customer and industry data and analysis
Market research / Business analysis to develop qualitative and quantitative research initiatives with key insights on brands, products and services for Managerial reviews
Creating targeted audience list for email campaigns through market analysis & data mining
Conduct SWOT & competitor analysis
Building marketing & Growth hacking strategies
Skilled in handling pricing strategies, competitor & market analysis, new product roll -out and targeted marketing
Expert in creating UI designs using various tools


Insights & Implementation
Assist in educating team on the benefits of digital marketing, online measurement & performance optimization.
Support the implementation of digital marketing campaigns (Guest Blogging & content marketing)
Developing custom marketing dashboard concepts for reporting via Excel or similar tools
Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data


Optimization
Analyze the effect of different online and offline channels on each other and developing and implementing innovative strategies
Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
Landing Page Optimization for content with specific keywords
Handle CRM/ERP to maintain leads list for retarget campaign or other future analysis
Expertise in Social Media Management & Campaign Management
Expertise In HootSuite (Social Media Management Tool)
Experience

Product Analyst at Expertus

Jun 2015 - Present

Initiating building new features Analyzing requirements and providing solutions Building new features and helping sales teams in RFP Organizing Development, Testing & PM team UAT Testing Project management Responsible for end results Responsible for feature implementation Handling Sprint Meetings (Agile) Reporting directly to CTO & CMO Creating Wireframes, BRD & other Documents for new features Implementing marketing initiatives (Online) and oversee the tasks assigned. Looking up for new features and API's to implement in the product to enhance the performance and usability

Education

College of Engineering, Guindy

Dec 2015 - Dec 2017

Bachelor's degree, Computer Engineering at Meenakshi College of Engineering

Dec 2008 - Dec 2011

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...