Vijay Girija

Growth Hacker | Digital & Content Marketer | Consultant

Chennai Area, India

Expertus

0 /30mins

Short Biography

Research & Analysis Analyze digital marketing campaign results using Google Analytics & Facebook Insights. Conduct keyword research and recommendations in preparation for digital marketing campaigns Support the business development process with customer and industry data and analysis Market research / Business analysis to develop qualitative and quantitative research initiatives with key insights on brands, products and services for Managerial reviews Creating targeted audience list for email campaigns through market analysis & data mining Conduct SWOT & competitor analysis Building marketing & Growth hacking strategies Skilled in handling pricing strategies, competitor & market analysis, new product roll -out and targeted marketing Expert in creating UI designs using various tools Insights & Implementation Assist in educating team on the benefits of digital marketing, online measurement & performance optimization. Support the implementation of digital marketing campaigns (Guest Blogging & content marketing) Developing custom marketing dashboard concepts for reporting via Excel or similar tools Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data Optimization Analyze the effect of different online and offline channels on each other and developing and implementing innovative strategies Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns Landing Page Optimization for content with specific keywords Handle CRM/ERP to maintain leads list for retarget campaign or other future analysis Expertise in Social Media Management & Campaign Management Expertise In HootSuite (Social Media Management Tool)

Experience

Product Analyst, Expertus

Jun 2015 to Present

Initiating building new features Analyzing requirements and providing solutions Building new features and helping sales teams in RFP Organizing Development, Testing & PM team UAT Testing Project management Responsible for end results Responsible for feature implementation Handling Sprint Meetings (Agile) Reporting directly to CTO & CMO Creating Wireframes, BRD & other Documents for new features Implementing marketing initiatives (Online) and oversee the tasks assigned. Looking up for new features and API's to implement in the product to enhance the performance and usability

Education

, College of Engineering, Guindy

Dec 2015 to Dec 2017

Bachelor's degree, Computer Engineering, Meenakshi College of Engineering

Dec 2008 to Dec 2011

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