A Digital and Content Marketer with 4+ years of experience in working with startups and small businesses, across the world. Having worked with startups right from the beginning, here's what my experience has taught me: - Digital strategising and marketing - Content strategising - Content marketing - Email strategising and marketing - Social media marketing - Product development - Product marketing - Growth hacking (Twitter and Instagram) - Content writing (blogs, websites, app content, SEO) - PR - Community management
Content Marketer, GetSocial
Apr 2016 to Present
GetSocial is a cloud based mobile social-engagement platform providing app developers with tools to help them through user acquisition, retention and monetization, tools include user personalisation and analytics, social engagement and communication. I take care of GetSocial's inbound marketing strategy as well as social media communication, helping them reach out to their target market effectively - mobile apps and game developers.
Content Marketing Manager, Wigzo
Dec 2015 to Present
At Wigzo, I overlook social media and inbound marketing of the product in the B2B industry. I help strategise to pitch the value proposition in the market effectively and how to engage customers actively. Wigzo’s solutions help you create personalized experiences across all customer touch points from a single, integrated digital marketing platform.
Content Marketing Manager, Exit Bee
Sep 2015 to Present
Exit Bee is a conversion optimization software that analyses visitors behavioral data to predict abandonment and drastically improve your website's conversion rate, by providing incentives exactly when the visitor is most likely to convert. With Exit Bee you can increase the subscribers of your email list, grow your social presence, increase sales and much more.
Post Graduate, Digital Marketing, IAMAI
Dec 2013 to Dec 2014
Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering, Greater Noida Institute of Technology (GNIT) (affiliated to GBTU/ UPTU)
Dec 2008 to Dec 2012
High School, Science, Army Public School, Noida
Dec 2006 to Dec 2008