Vaibhav Bhargava

Vice President- Distribution Excellence (Sales - Strategy, Planning and Support) at Star Union Dai-ichi Life Insurance

Navi Mumbai, Maharashtra, India

Summary
Personal Banking Business Excellence Mutual Funds Sales&Marketing Life Insurance Sales
As Banking and Financial Services Professional, I have 20 years of experience with exposure in Retail Banking & Insurance.

My experience lies in Retail Banking & Life Insurance , where I have worked in branch banking, sales and corporate office strategic profiles.

During the last 3 years I have been primarily driving central level strategic projects related to business development. I have been successful in completing various strategic, business transformation and sales enablement projects at Pan India level.

I am currently working with Star Union Dai-ichi Life Insurance, as VP & Head – Distribution Excellence.

My primary responsibility is sales planning, sales strategy & support for the bancassurance channel, which contributes to 95% of the firm's revenue.

Prior to SUD Life I was working with ICICI Bank, as the Product Head – Branch Sales Strategy, where I was responsible for central level projects to drive branch profitability. ICICI Bank is the second largest bank in India.

During my stint of 15 years at ICICI Bank, I have worked in retail banking domain across retail assets and liabilities verticals. After gaining an enriching experience on field where my last role was Regional Head – Branch Banking, I moved to corporate office to take charge of Privilege Banking channel where I successfully launched many important projects. My last assignment with ICICI Bank was to head the retail branch banking sales strategy team.

Have always received top performance ratings during performance appraisals continuously for 15 years in ICICI Bank. Have been a part of ICICI Bank's Talent Pool for 12 years
Experience

VP & Head - Distribution Excellence (Sales Strategy, Planning & Support) at Star Union Dai-ichi Life Insurance Co. Ltd

Nov 2017 - Present

Responsibilities - • Manage Sales Strategy, Enablement & Planning for the Bancassurance channel which contributes to 95% of firm’s business • Head of Department for Distribution Excellence comprising of 6 verticals – (1) Business Strategy & Planning Unit, (2) Learning & Development, (3) Distributor Support, (4) Bank Relationships, (5) Channel Marketing, & (6) Product Management • Managing the department with 6 vertical heads and a team of 32 members • Implementation & monitoring of Sales Management Process for the internal sales team • Development of capability development framework for sales force • Managing Banca relationship with PSU banks at HO level • Working with partner banks on system integration and lead generation to drive organic business • Driving channel marketing initiatives for distribution partners • Managing product portfolio in coordination with actuarial team • Working on customer outreach campaigns using analytics on existing customer data Key Projects Completed - • Development of Sales Management Process Tool • Formation of Central Distributor Service Resolution Team • Creation of Hire Train & Deploy Programs for Hiring FLS • Build Capability Development Programs on Selling Skills, Product etc • Introduction of Digital Training Tools • Development of SP Management Architecture • Build Distributor Engagement Tools & Communications • Restructuring of Reward & Recognition Programs for Sales Teams • Development of Holistic Sales Incentive Structure

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