Utkarsh Gupta

6+ years of experience in Marketing and Communication Strategy

Mumbai, Maharashtra, India

Summary
Sales and Marketing Trends Marketing Mix marketing strategy Brand Promotion Internal Branding Communications Management Client Servicing Below the Line Advertising Brand Management & Architecture Brand Advertising Advertising & Promotion Contextual Advertising Advertising Agency Local Advertising Advertising Management
At &TV, I Strategize, plan and execute campaigns for new show launches nationally, execute revenue driven sales integrations, supervise trade relations and sponsorship.
I've also developed communication strategy and execution plans for Life OK, CEAT Tyres, Fiat Automobiles, IPL (BCCI), Duracell and Eris Lifescinces during my stint at Ogilvy & Mather, Mumbai
Experience

Brand Manager, &TV at Zee Entertainment Enterprises Limited

Jul 2015 - Present

Core Mandate: Strategize, plan and execute new show launches and sustenance campaigns nationally, execute revenue driven sales integrations, supervise trade relations and sponsorships Key Responsibilities: • Build and control marketing plans (Fiction, Reality and Non-Fiction Show Launchs) • Forecast campaign budgets and ensure optimum spends across all ATL and BTL activities for new launches • Responsible for overall strategy, go to market approach, consumer initiatives, brand planning and budget management across various HSM geographies • Creative & Media Agency Management : Set up processes of agency reporting and end–to–end liaising with the creative and media agency on board • Responsible for on-air & off-air representation of channel elements including the brand logo • Manage celebrity photo shoots & show promo shoots along with the online delivery of films • Drafted SOPs for contracts, agreements, legal letters and document building • Identify opportunities across all channel properties to enable integrations resulting in revenue generation • Integrated brands across FMCG, FMCD, telecom and movies • Participate in research to analyse and provide insights to internal teams as well as agency partners

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...