Aashish Bansal

Head of Social Media Marketing & Digital Marketing Manager for Corporate Programs

Bengaluru Area, India

1000 /30mins

Short Biography

With over 8 years of hands-on Digital Marketing experience across agencies and brands, ask me anything about digital marketing, social media marketing, branding, brand campaign strategy, content strategy, et al. Should you need help in reviewing your profile for a position on offer or just from a career progression pit-stop point of view, I'll be more than happy to help you.

Experience

Head of Social, Infosys

Dec 2015 to Jun 2017

I was the Global Social Media Lead and Corporate Digital Marketing Manager at Infosys. The responsibilities rolled up from my previous role as the Assistant Marketing Manager. • Manage partnerships with LinkedIn, Twitter, Facebook, Google and other publishers • Deliver consistent RoI for corporate campaigns with a global TG segment targeting • Planned and executed the campaign for ATP London Finals - http://bit.ly/20hR0rN • On-ground social and digital strategy and execution at World Economic Forum 2016 • Social and digital strategy and planning, including media spends, for key brand participation events like Infosys Confluence, Oracle OpenWorld and others • Institutionalising the creation of a content strategy for every outreach campaign • Define and preserve brand presence in the digital realm

Assistant Marketing Manager , Infosys

Apr 2013 to Nov 2015

I lead Corporate Digital Marketing at Infosys and am responsible for the following in my capacity as the Assistant Marketing Manager • Niche targeting campaigns on LinkedIn, GDN, YouTube and social channels • Delivered 2 times the RoI with just 70% of budget spends for a six-figure USD campaign • Interact with the C-level clients within the organization to formulate strategies on digital promotion of assets and communication • Define and preserve brand presence in the digital realm • Devise and execute high visibility and big budget corporate campaigns with tangible metrics as RoI • Content, marketing collaterals, usability and promotion for online presence all corporate presence and outreach on digital and social platforms • Site governance and seamless transition between platforms for infosys.com • Devise campaign strategies, utlising data from listening, CRM (Eloqua) and social tools • Coordinate with global stakeholders to enforce and enhance the brand’s presence • Change management and corporate branding strategy • Enable corporate social media presence for events held by Infosys • Amplify digital outreach through campaigns for key events like financial results, management announcements and organisational changes • Client servicing for internal stakeholders and address their requirements in digital media • Budgeting, conceptualization and execution of campaigns • Member of the core marketing team for critical and time-sensitive dissemination and promotion of corporate communication assets

Producer - Digital , OgilvyOne

Mar 2012 to Apr 2013

I was responsible for the following in my capacity as the Digital Producer • Being an individualistic position, I was the solutions analyst for any digital requirements at OgilvyOne Worldwide Bangalore • Be a consultant for clients and internal teams and educate them about the possibilities that digital media has to offer • Ensure timely delivery of projects based on committed deadlines • Manage vendors and extend project management experience to vendors’ teams • Manage teams at client’s end for the part of projects executed at their end • Ideate and suggest innovations that can be implemented for clients • Manage a team of 3 individuals for creative and production executions • Manage the entire production aspect for accounts like IBM, ELLE Fashionwear, Bagmane Group, Piramal Group, Vodafone and more. • Pseudo-client servicing as a consultant and working in tandem with client servicing team, apprising them of the challenges and opportunities provided by digital media • Handle project effort and cost estimation • SEO strategy • Spearheading foray for OgilvyOne Worldwide into HTML5 and CSS3 executions • Campaign Management • Strategy and deployment of CRM for key clients like ELLE

Project Manager - Digital and Mobile , Azuyo

Dec 2011 to Mar 2012

I handled key client accounts at Azuyo in the realm of digital and mobile applications and was responsible for: • End-to-end project management • Project estimation • Client servicing • Campaign and project conceptualisation • Devising Social Media strategy • Expansion of the organisation's resource footprint • Resource management • Business strategy • Contributing as an intrapreneur

Project Manager - Digital , Planetsurf Creations

Jul 2009 to Nov 2011

Project Management and Business Analysis • End-to-end project management of projects for clients like MSN India, Dentsu Communication, Microsoft India and Microsoft Advertising • Project budgeting and risk analysis • Interaction with client from conceptualization to delivery of projects • Estimation and adherence to project timelines • Interaction with cross-domain stakeholders to deliver projects • On-time project delivery and post-delivery interaction with clients • Interaction with design and technology teams to ensure timely delivery of projects Key Projects • End-to-end project management for official website of the 2010 Hockey World Cup (www.msnindia.com/worldcuphockey) • Project Manager for official website of Mumbai Indians (www.mumbaiindians.com) • Project Manager and Social Media promoter for official website of India’s Got Talent – Khoj 2 (www.msnindia.com/igt)

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