Online marketing professional with experience in managing digital marketing campaigns across industry verticals.
Professional Freelancer - Ecommerce Digital Marketing Specialist, Freelance Trainer at Freelance, self-employed
Sep 2017 - Present
Current project: Responsible for the growth & online marketing of FairnessCo (Beauty & Personal Care Products For Afro Skin) based in the UK. Roles in a Nutshell: ● Search Engine Optimization (SEO) to improve Google ranking 1. Competitor Analysis 2. Advanced Keyword Research 3. Technical SEO & regular Site Auditing using tools 2. On-page optimization 3. Off-page optimization (Link building) 6. Search Console (Rich cards, snippet optimization) ● Developing content for FairnessCo on Magento 2. ● Developing online marketing campaigns (Adwords) for FairnessCo 1. Adwords Shopping Campaigns 2. Adwords Dynamic Remarketing Campaigns (Display) 3. Adwords Search Advertisement Remarketing 4. Merchant Center feed optimization 5. Remarketing list optimization 6. A/B Testing 7. Advance bid adjustment to maximize ROI 8. Adwords Report Analysis ● Promoting FairnessCo on social media channels i.e. Facebook, Instagram, Pinterest, Twitter, YouTube, & Google+ 1. Managing a successful social media editorial calendar 2. Launch original content, data, and executive insights 3. Strategy formulation to increase the social share, engagement by proving the maximum value 4. Coming up with creatives using Canva for images & videos using video creation tools 5. Pinterest pins & boards optimization 6. Networking & collaborating with beauty influencers through Instagram & Twitter 7. YouTube video optimization 8. Measuring the analytics of our social media use ● Using Google Tag Manager ● Google Analytics for Ecommerce 1. Understanding bounce rate 2. Demystifying session duration 3. Identifying site issues with page depth 4. Using the “new vs returning” metric to analyze user interactions 5. Finding & removing referral spam
Digital Marketing Trainer at National Institute ofDigital Marketing
Feb 2017 - Feb 2018
Digital Marketing Analyst at Masira Digital Marketing Pvt. Ltd.
Oct 2016 - Feb 2018
Responsible for taking Masira Digital and its subsidiaries to new heights in terms of online presence. Had fun with all the following sophisticated marketing terminologies: -Search Engine Optimisation (SEO) - On-page, and Off-page for Ladybird Web (Client), Faveo (Client), and a1000yoga (Client). -Content Creation (Need Basis) for Ladybird, and Faveo. -Social Engine Marketing (SEM) - Google Adwords for a1000yoga. -Email Marketing (Using Mailchimp) for Faveo Helpdesk. -Social Media Marketing (SMM) - Organic, and Paid for Ladybird, Faveo, Cambridge Education, and a1000yoga. -Youtube Marketing - Organic for Faveo Helpdesk. -Google Analytics - Monitoring, Evaluating, and Reporting for all the clients. Roles in a Nutshell: ● Strategize & execute Marketing campaigns for Social Media and Adwords ● Track results of campaigns & analyze performance ● Creating Campaigns & tightly themed Ad groups.Creating Compelling Ads & Keyword Research ● Content ideation for campaign and create & execute social media plan for organization ● Implementation of best practices on social media to yield effective results ● Executing Facebook, Twitter, Instagram and Adwords Ads to bring in effective results. ● Day to day monitoring, optimizing and growing of existing campaign. ● Bid optimization, keyword additions, and subtractions, geographical targeting and bid modification. ● Increase the volume of lead and maximize ROI through the integration of Google Adwords and Analytics ● Creating designs/creatives, GIFs, videos using Photoshop for social media pages. ● Lead Generating by e-mail marketing ● Optimizing landing pages for better conversions & experiments ● Creating Experiments to improve conv
Digital Marketing Trainee at Web Marketing Academy
Jul 2016 - Oct 2016
Trained on Word Press, SEO, Content Marketing, PPC, Email Marketing, SMM, and Analytics.