Umesh Saha

Digital Marketing Influencer, Trainer | Trained Over 500 Professionals | Helping Many Businesses Grow Exponentially.

Bengaluru, Karnataka, India

ROI Strategies Google AdWords & Analytics social media management Email Marketing SEO Digital Marketing
Online marketing professional with experience in managing digital marketing campaigns across industry verticals, products, and geographies. Managing channels such as Search Engine Marketing, Social Media Marketing, Email marketing, Analytics etc to drive high intent traffic & achieve online sales with a strong focus on ROI. My primary focus is on Adwords Campaign Management, Automation Strategy implementation in Adwords, Campaign Optimisation and Testing (Overall, I am an Adwords Nerd).
My belief is; to achieve success in any scheme one has to make oneself expert of that scheme, know it inside and out, know every single detail. I work hard, very hard to do so. I make decisions based on logic and facts and I have a natural gut instinct that can spot and nurture a good solid idea which can be helpful for the growth of any organization. I am a self-driven person with extensive 4+ years of experience in Sales and Marketing. I joined Masira Digital as a Digital Marketing Analyst and I am putting my 100% effort in providing the best solution to our clients. I am also a trainer at National Institute of Digital Marketing, a sister company of Masira digital. Recently, I have started helping a UK based e-commerce startup giant for the rapid growth. My dream is to become a International Digital Marketing Speaker in the long run.
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Digital Marketing Trainer

Online marketing professional with experience in managing digital marketing campaigns across industry verticals.


Professional Freelancer - Ecommerce Digital Marketing Specialist, Freelance Trainer at Freelance, self-employed

Sep 2017 - Present

Current project: Responsible for the growth & online marketing of FairnessCo (Beauty & Personal Care Products For Afro Skin) based in the UK. Roles in a Nutshell: ● Search Engine Optimization (SEO) to improve Google ranking 1. Competitor Analysis 2. Advanced Keyword Research 3. Technical SEO & regular Site Auditing using tools 2. On-page optimization 3. Off-page optimization (Link building) 6. Search Console (Rich cards, snippet optimization) ● Developing content for FairnessCo on Magento 2. ● Developing online marketing campaigns (Adwords) for FairnessCo 1. Adwords Shopping Campaigns 2. Adwords Dynamic Remarketing Campaigns (Display) 3. Adwords Search Advertisement Remarketing 4. Merchant Center feed optimization 5. Remarketing list optimization 6. A/B Testing 7. Advance bid adjustment to maximize ROI 8. Adwords Report Analysis ● Promoting FairnessCo on social media channels i.e. Facebook, Instagram, Pinterest, Twitter, YouTube, & Google+ 1. Managing a successful social media editorial calendar 2. Launch original content, data, and executive insights 3. Strategy formulation to increase the social share, engagement by proving the maximum value 4. Coming up with creatives using Canva for images & videos using video creation tools 5. Pinterest pins & boards optimization 6. Networking & collaborating with beauty influencers through Instagram & Twitter 7. YouTube video optimization 8. Measuring the analytics of our social media use ● Using Google Tag Manager ● Google Analytics for Ecommerce 1. Understanding bounce rate 2. Demystifying session duration 3. Identifying site issues with page depth 4. Using the “new vs returning” metric to analyze user interactions 5. Finding & removing referral spam

Digital Marketing Trainer at National Institute ofDigital Marketing

Feb 2017 - Feb 2018

Digital Marketing Analyst at Masira Digital Marketing Pvt. Ltd.

Oct 2016 - Feb 2018

Responsible for taking Masira Digital and its subsidiaries to new heights in terms of online presence. Had fun with all the following sophisticated marketing terminologies: -Search Engine Optimisation (SEO) - On-page, and Off-page for Ladybird Web (Client), Faveo (Client), and a1000yoga (Client). -Content Creation (Need Basis) for Ladybird, and Faveo. -Social Engine Marketing (SEM) - Google Adwords for a1000yoga. -Email Marketing (Using Mailchimp) for Faveo Helpdesk. -Social Media Marketing (SMM) - Organic, and Paid for Ladybird, Faveo, Cambridge Education, and a1000yoga. -Youtube Marketing - Organic for Faveo Helpdesk. -Google Analytics - Monitoring, Evaluating, and Reporting for all the clients. Roles in a Nutshell: ● Strategize & execute Marketing campaigns for Social Media and Adwords ● Track results of campaigns & analyze performance ● Creating Campaigns & tightly themed Ad groups.Creating Compelling Ads & Keyword Research ● Content ideation for campaign and create & execute social media plan for organization ● Implementation of best practices on social media to yield effective results ● Executing Facebook, Twitter, Instagram and Adwords Ads to bring in effective results. ● Day to day monitoring, optimizing and growing of existing campaign. ● Bid optimization, keyword additions, and subtractions, geographical targeting and bid modification. ● Increase the volume of lead and maximize ROI through the integration of Google Adwords and Analytics ● Creating designs/creatives, GIFs, videos using Photoshop for social media pages. ● Lead Generating by e-mail marketing ● Optimizing landing pages for better conversions & experiments ● Creating Experiments to improve conv

Digital Marketing Trainee at Web Marketing Academy

Jul 2016 - Oct 2016

Trained on Word Press, SEO, Content Marketing, PPC, Email Marketing, SMM, and Analytics.

Web Marketing Academy
Masira Digital Marketing Pvt. Ltd.
-National Institute of Digital Marketing -Bangalore India
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...