Umashankar Natarajan

Digital Marketer

Tiruchchirappalli Area, India

Summary
B2b Marketing B2B Lead Generation B2B Marketing Strategy Lead Generation Digital Marketing
I'm a Computer Science Graduate and a Digital Marketing Professional with a strong passion for Technology.I'm also a freelance journalist with The Hindu. I write regularly about technology in my own blog at www.techyhuman.com. I also maintain my own my own travel and activity blog at www.downtoworld.com.

With over 7 years of experience in Digital Marketing I have practical working experience in SEO, SEM, SMM, Inbound marketing and in digital analytics.

-Currently am working as a freelance digital marketing consultant. I help large and medium size companies
to generate lead.
-I closely engage with marketing and sales team to increase ROI of and build their marketing/sales
automation engine work perfect.

To sum up am a digital marketer and marketing automation expert with experience in all digital platforms.

I've a strong passion for music and I play the Guitar, keyboard, Mridangam and the Darbuka.
Experience

Editor in Chief at Downtoworld.com

Jan 2015 - Present

I always wanted to write my day to day experiences and things that I learn from my activities. So I started my own travel and activity blog called downtoworld.com

Freelance Writer at The Hindu

Nov 2013 - Present

Feature writer, The Hindu (South India’s largest circulated English daily). Feature writing and editing that involves interviewing VIP's in Tiruchirapalli and writing content. Feature writer and editor for The Hindu, Thanjavur edition.

Digital Marketing Consultant at Freelance, self-employed

Aug 2010 - Present

Started my career as a digital marketing consultant, at that time there was no much awareness and boom for digital marketing in India. It was in the year 2010 I started my experiment with blogging. One blog went to many, many to few and the cycle is continuing still. • Later started learning SEO and implemented strategies for my blog • Used Social media to boost traffic to my site • Email marketing to keep my visitors engaged • Those free AdWords credit by Google was very useful to understand the working of PPC • Analytics and search console is the best analysis tool to analyze my site behavior with visitors Later I found that there is huge demand for SEO, SEM, SMM Email marketing and web analytics. I tried to sell my knowledge to business people. I convinced many people and made them to understand, that digital marketing is need for the decade. That is how my career in digital marketing started.

Tech Blogger at Techyhuman.com

Feb 2010 - Present

My own tech blog, where I write about news related to tech, including tips and tricks for getting more from technology.

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...