Umang Srivastava

Jt. Managing Director at Casa Brands India Pvt Ltd

New Delhi Area, India

Strategy Implementation Category Management Brand Development Marketing & Brand Management International Sales Business Strategy
Founded Bonita which has emerged as a preferred Brand of Home Utility Products in India & across 25+ countries under its own brand name. Bonita sells a range of innovative, beautiful and superior quality products like Ironing Boards, Cloth Drying racks, Show racks and other Storage, Laundry and Orgnization products. We have received the Finalist award for Innovation from IHA-USA, ranked amongst the top 10 promising startups by CII and also winner of the SME 100 award by India SME forum. In India, Bonita is available through all major dealers across 40 cities in India, all major retail chains like Shoppers Stop, Home Town, Hypercity, Big Bazaar, etc.

Jt. MD at Aristos Brands Inc (Bonita USA)

Mar 2013 - Present

The Beautiful range of Bonita products are now available in the US and International markets.

Jt. MD at Casa Brands (Bonita)

Mar 2012 - Present

Bonita is the most promising brand which has grown to 20+ countries in a short period of time. In India, Bonita has taken Brand Leadership position in Home Utility products with products ranging from Ironing boards, Cloth Drying racks, Organisers, Space savers to Vacuum bags, Folding Wardrobes and Shoe Racks. Bonita is available through 1000+ stores across India, online websites like Amazon, Pepperfry, Snapdeal, Flipkart, etc. We are also available through Modern retail chains like Shoppers Stop, Home Town, Hypercity, etc,

Jt. MD at Aristos Creations Pvt Ltd

Jun 2007 - Present

My company is into providing Sourcing Consultancy for International Clients and Export Marketing Consultancy for manufacturers in India


MBA (Business Economics) at Delhi University

Aug 1995 - Feb 2015

Specialisation in Marketing

MBA (Business Economics) at Delhi University

Aug 1995 - Jan 2016

Specialisation in Marketing

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...