Marketing and Analytics Professional - Person with a service mindset
Hyderabad Area, India
NOVARTIS HEALTHCARE PRIVATE LIMITED
I am and Analytics and a Market research Professional, with approximately 7 years of experience and have been responsible for maximizing the efficiency of business processes I have worked with. I have an experience of working with companies like Deloitte and Novartis. I have also been involved in an advisory role to the senior management on identifying areas for improvement, and involved in the initial planning and designing of business processes. My other interests include reading. I make it a point to take time out of my schedule and read anything interesting that I come across, either on the social networking sites or the newspapers. Though not a regular/avid blogger, I love writing things for myself, which either motivate me or on topics on which I have a strong opinion. My idea of life is imperfection. It is imperfection which drives us to give our best, to do something better than what we did yesterday. I am very much interested in helping people with my ideas
Senior Analyst, NOVARTIS HEALTHCARE PRIVATE LIMITED
Dec 2015 to Present
1 Leading a team of 10 people 2 Provide field force analytics support to Novartis internal customers (CPOs & Regional marketing and sales teams) 3 Support and facilitate data enabled decision making by providing and communicating qualitative and quantitative analytics using SAS, SQL, MS-Access and MS-Excel. 4 Support GBS-GCO business in building practice by involving in various initiatives like knowledge sharing, on-boarding and training support, support team lead in all business related tasks / activities, building process documentation and knowledge repositories.
Analyst, Progressive Digital Media Private Limited
Jul 2014 to Nov 2015
1 Leading a team of 6 people. 2 Tracking campaign performance, performing market research and segmentation analysis using SAS, Excel to get the potential target customers. 3 Analyzing the spend behavior of NHS trusts and M&A patterns in the health sector in the UK and predicting the ICT spends of the trusts, which is leveraged by the clients.
Analyst, Deloitte Support Services India Pvt. Ltd.
Jul 2011 to Jul 2014
1 Working end-to-end on various campaigns like newsletters, webcasts and podcasts. 2 Lead nurturing and Lead Generation by analyzing the data that comes in by using tools like Salesforce and Excel. 3 Creating customized views with the help of dashboards in Excel. 4 Financial analysis by going through the SEC filings and Annual reports of companies. 5 Training the team on MS-Excel, research based tools and reports.
MBA (Marketing and Entrepreneurship), University of Hyderabad
Jul 2008 to Apr 2010
BTECH (Computer Science and Engineering), Jawaharlal Nehru Technological University
Jul 2001 to Mar 2005