Sushil Luniya

CEO- JK Files Ltd (Raymond Subsidiary) || Ex-President of HSIL and Pidilite || Former Sify, Apollo Tyres and Asian Paints

Mumbai Area, India

Startup Consultancy Strategy & Operations marketing strategy Sales & Distribution Change Execution
I have an overall professional experience of over 29 years in Sales and Marketing in the field of consumer , telecom sector and retail. I have been managing P&L responsibilities since 1997. I am working with Raymond's group as CEO for Tools and Hardware division and am responsible for all operations of business including Manufacturing. With an Entrepreneurial mindset , i have been successful in scaling up revenues and building businesses for tthree Start ups since 2002 .

In my previous stint at Pidilite , Dr Fixit became a household name and revenues scaled up from Rs 150 cr to about Rs 500 cr in a span of 4 years, Pidilite moved from No 4 position to No1 position within 3 years. I was responsible for P&L in this President- INDIA

The start-up's have all been in unrelated area's where I had no prior domain expertise. These were built from scratch and two of them are today at Rs 500 cr in revenues.The outcome was delivered not only in terms of revenues and bottom line but building systems , processes and capability for long term.

My expertise lies in the area of Business Head role, Development and Execution of Strategy, Marketing and Team building . My leadership style is participatory with strong reviews to ensure performance delivery.I have led teams of 100-600 people with turnovers ranging from 100 cr to 1700 crores.

Apart from Sales and Marketing , functions like R&D, Technology ,Manufacturing , Finance , Business HR,Supply Chain, Quality and Service have reported directly or worked in a dotted line structure with me.

Over years, key domain expertise has been in the area of Building Material/ Home improvement space and would be able to assist start ups in this space, general consumer space and distributed retail.

CEO at JK Files, Raymond Group

Jan 2015 - Present

JK files is an end to end producer of Hand tools and Cutting tools used by Building Industry professionals and Manufacturing sector respectively. It is world’s largest producer of Files and Exports to over 60 countries There are five manufacturing plants in India and one in Indonesia employing about 3000 workers. As a CEO, I am responsible for complete P&L and report to CMD – Raymond. My Key responsibilities include 1. Drawing up short and medium term strategies for business to ensure sustainable growth. 2. Oversee Execution to ensure annual operating plans are delivered and met. 3. Focus on organizational capability building wrt Talent, Systems and Processes and advanced Manufacturing technology. In a short period of one year , have been able to transform the business from negative cash flows to strong cash flows of over Rs 15 Cr and improved ROCE from negative zone to a positive Zone.

President at HSIL Ltd. ( Hindware)

Feb 2014 - Dec 2014

President at Pidilite Industries

Oct 2009 - Jan 2014

Senior Vice President - Telecom Voice at Sify Limited

Feb 2002 - Sep 2009

Vice President - Sales (Replacement and OEM) at Apollo Tyres

Jul 2000 - Jan 2002

General Manager - Sales & Marketing at Asian Paints

Apr 1987 - Jun 2000


MBA, Marketing, 1st Div, 5th Rank at Faculty of Management Studies - University of Delhi

Jul 1985 - Jul 1987

BE(Hons) Chemical Engineering - CGPA of 9.29 - Gold Medalist at Birla Institute of Technology and Science, Pilani

Jul 1980 - Jul 1984

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Become Batman...