Subrato Dey

Branch Manager at GS1 India

Mumbai Area, India

Supply Chain Consulting BUSINESS DEVELOPMENT customer relations management Sales / Marketing Solution Selling
• Currently working in areas of Supply Chain Standardization with EAN/UPC Barcodes in the Indian Retail, Healthcare industry. Working in areas of Traceability, Anti counterfeit with the Industry in adoption of GS1 standards

Result oriented high energy professional having more than 25 years of customer facing career in solution of Enterprise Software Products / Professional Services, IT Hardware & Infrastraucture.

•Have developed good domain knowledge mainly in Retail, Logistics/Distribution, Pharmaceuticals, Healthcare and Real Estate industry verticals.

•Over the years have accumulated valuable software sales experience in India having led / participated for many large ERP/CRM solutions of SAP, Microsoft to Corporates

• Wide & Deep Executive Connect - Strong relationships with key decision-makers in the eco-system (Prospects, Customers, Partners & Internal Organization) across sectors.

•Driving sales growth by breaking into the Net New Accounts / Markets

•Establishing brand for the increased market visibility

•Full Customer Lifecycle Management: Target Identification, Qualification, Analyzing Opportunity, Competitive Landscape, Strategize Closure & Customer Satisfaction


Strategy Planning & Execution

Business Development (Target to Closure)

Product Positioning

Channels & Alliance Management

Market & Competitive Intelligence

Strategic & Complex Account Management


Team Coaching & Motivation

Branch Manager at GS1 India

Dec 2012 - Present

GS1 is a neutral, not-for-profit organisation that facilitates collaboration amongst trading partners and technology providers, in order to solve together business challenges that leverage standards and to ensure safety, efficiency and visibility along the entire value chain. Headquartered at Brussels, GS1 oversees a global network of over 100 GS1 organisations serving over 150 countries. GS1 has been dedicated towards design and implementation of global standards used in Supply Chain Management. GS1 standards include GS1 Identifiers, GS1 BarCodes, GS1 eCom (for electronic business messaging), GS1 GDSN (for data synchronisation) and GS1 EPCglobal standards (for RFID technology) The job involves Business Development and promotion for adoption of GS1 standards in the Supply Chain in the industry vertical of Retail, Healthcare, Transport and Logistics. Oversee and manage the operations of the Branch


Executive Program in Business Management EPBM at Indian Institute of Management, Calcutta

May 2006 - May 2007

EPBM Batch V

Bachelor of Engineering (Computer Engg) at Ramrao Adik Institute of Technology

May 1986 - May 1990

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