An internet & tech industry veteran with broad spectrum experience across geographies in India, SE Asia & N.America selling technologies. Currently working to re enable and re engineer the "farm to plate" business supply model. Prior experience in market entry strategy, sales & distribution set up at India; Bangladesh; Sri Lanka & expertise in government & defence liaison with policy tax benefits, business set up, recruitment, international trade logistics and with (P&L) Profit & Loss responsibility. My key strength is getting things to work, execute. Relevant, hands on experience of social media marketing & e commerce.
General Manager HR, Marketing, Sales Operations, CRM, Accounts Recievables, Aggreen Tech Private Limited
Mar 2016 to Present
setting up at starting up - the farm to plate value chain - with the HoReCa (Hotels Restaurant Cafe) segment as a key customer base, getting customers on board, engaging talent, creating org design & culture, marketing, social media, sales operations, CRM, managing the ever critical accounts receivables piece and engaging customers for growth!
Head of Marketing, HR, Customer Support, Customer Analytics & Business Intelligence, RedCooker
Jul 2015 to Present
Early stage employee managing multiple strategic roles - marketing, digital & offline, human resources, data analytics & customer support for this food tech startup running an internet restaurant, cloud kitchen service. Orders are taken on the web or in app for preparation & delivery from company's "dark" kitchens & a curated network of semi professional, hobbyist out of home chefs. Manage social media advertising campaigns, Search Engine Optimization & SEM, ad words, app store optimizations content creation on Facebook, Linked In, Twitter, Instagram, Pinterest, blog. Handle (strategise & implement) all off line marketing & PR efforts. Listing optimization on food & services discovery web sites & apps to be easy to find. Manage employee wages & services administration, search, recruitment, on boarding, statutory benefits, compliance & roll out of the stock option process. Responsible for the data analytics, identifying key data points to be tracked, build complex data models for deeper customer insight into consumption ordering patterns, forecasting. Handle in bound customer communication on social media, email, escalate & provide resolutions as needed. Working towards institutionalizing a customer experience process.