Smriti Advani

Manager, Brand Marketing & Communications, Flipkart

Bengaluru, Karnataka, India

Summary
Public Relations Integrated Brand Marketing New Media Consulting Community Management Digital Marketing
Communications specialist with ten years of experience in broadcast journalism, digital media and public relations. I've been a recipient of the Ramnath Goenka Excellence in Journalism Award as well as an Indian Television Award for my news coverage.

I am currently responsible for building marketing campaigns for Flipkart's mobiles category. I work closely with both the category side as well as external agencies to develop campaigns that build buzz and increase engagement with our audience base.

Prior to Flipkart, I worked as an independent consultant, designing social media and video strategies for lifestyle, travel and technology companies.

Before that, I led the Public Relations and Media Management team for ITC Hotels, Bangalore where I was responsible for increasing publicity for the hotel's division on both national as well as global platforms. I also shaped the Bangalore hotel division's social media charter and organised key media and blogger outreach events.

I started my career at CNN IBN (Network 18) where I worked as a reporter and producer for the New Delhi city desk and Special Features team.
Experience

Community Manager at Flipkart

Aug 2015 - Present

Brand Marketing and Communications Manager at Flipkart

Aug 2015 - Present

Community Manager at Flipkart

Aug 2015 - Present

Brand Marketing and Communications Manager at Flipkart

Aug 2015 - Present

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...