Communications specialist with ten years of experience in broadcast journalism, digital media and public relations. I've been a recipient of the Ramnath Goenka Excellence in Journalism Award as well as an Indian Television Award for my news coverage.
I am currently responsible for building marketing campaigns for Flipkart's mobiles category. I work closely with both the category side as well as external agencies to develop campaigns that build buzz and increase engagement with our audience base.
Prior to Flipkart, I worked as an independent consultant, designing social media and video strategies for lifestyle, travel and technology companies.
Before that, I led the Public Relations and Media Management team for ITC Hotels, Bangalore where I was responsible for increasing publicity for the hotel's division on both national as well as global platforms. I also shaped the Bangalore hotel division's social media charter and organised key media and blogger outreach events.
I started my career at CNN IBN (Network 18) where I worked as a reporter and producer for the New Delhi city desk and Special Features team.