S K Prasad Iyer

Early Stage Startup Marketing Specialist

Bengaluru Area, India

Summary
Mobile App Analytics Fundamentals Product-Market Fit Mobile Consulting Digital Performance Marketing Product twitter marketing Facebook Ads Growth Facebook Advertising Facebook Marketing Digital Marketing Strategy Product Marketing SEM SEO Marketing Digital Marketing
“Success is your ability to rise above yourself, whatever may be your current state”

I have always strived to exceed expectations and scale new heights of the pyramid of digital marketing. My experience includes working across brand building, search marketing, product marketing, strategic marketing & visual marketing in the digital domain.

I hold a MBA in Marketing with an additional specialization in Finance along with a Bachelors degree in Physics and Photography.

Specialties: digital marketing, branding, product marketing, project management, SEO, SEM, social media mangement, email marketing, marketing communication, visual marketing, testing, market research, process management, investment banking
Experience

Head of Marketing at ZestMoney

Oct 2016 - Present

ZestMoney is a revolutionary new technology platform that enables e-commerce companies to provide credit-on-checkout to their consumers. It aims to use disruptive AI to take the risk out of lending to the “new-to-credit”, enabling millions of Indian consumers to shop online.

Lead - Digital Marketing at Headout Inc.

Aug 2015 - Sep 2016

On a mission to make travelling more fun & spontaneous. We want to help you rediscover the joy of traveling by bringing the best tours, activities and attractions in your destination right to your mobile device. So ditch the tour guide and the lousy brochure and Headout. • 3X improvement in retention rate using emails, push notifications and in-app messaging; • 2X growth in revenue from mobile apps; • managed monthly budget of over $350K on Google Adwords & $30K on Facebook; and • built a high performance marketing team of 10 from scratch.

Head - Digital Marketing at Cloudmagic Inc. & Webyog Inc.

Nov 2014 - Aug 2015

CloudMagic is an award winning email app for iOS and Android. It has been downloaded by over 2.5 million users and has garnered an average rating of 4.5 on both Apple and Google Stores. It is incubated at Webyog, makers of professional database and server management tools like SQLyog, MONyog and SeaLion. Leading the Marketing Team • driving growth in downloads via all acquisition channels - paid, organic and social for all the products; • managing all digital properties like app store listings, websites, social profiles and videos; • planning and executing content marketing to drive search traffic and user engagement.

Sr. Digital Marketing Manager at Vserv

Aug 2012 - Nov 2014

Vserv is a leading mobile marketing platform that drives sharper results for marketers, telecom operators, app developers and data providers. It uses the power of smart data from the emerging billion mobile internet users to deliver relevant offers from brands & apps consumers love. Sr. Digital Marketing Manager • creating & managing the new Vserv brand and repositioning it from a mobile ad network to a smart data driven mobile marketing platform; • developing 50+ infographics, presentations & reports; managing 25+ global as well as regional events (including 3 Mobile World Congress); creating 5+ responsive web properties for the brand; • managing multiple design, SEM, SEO & event marketing agencies with a quarterly budget of about USD 160,000 million;

Sr. Executive - Strategic Marketing at RBS Global Banking & Markets

Sep 2010 - Aug 2012

RBS is a global leader in the structuring and trading of innovative, rules-based indices under the “RBS Custom Indices” brand. The custom index suite includes over 500 indices spanning five asset classes having over USD 9.5 million AUM. These indices are marketed via our online website, monthly newsletter, digital factsheets, reports, brochures & pitch-books. Strategic Marketing for RBS Custom Indices • designing & developing marketing communications like factsheets, report, brochures & pitch-book for 100+ indices; • managing the digital platform of marketing communications developed by various teams across the globe for RBS Custom Indices; • development and management of our custom indices website (http://www.rbs.com/indices);

Associate Product Manager at The Alchemists Ark Pvt. Ltd.

Nov 2009 - Sep 2010

Energizer in Motion is a Facebook kind of a platform made available on web and via mobile for 2000+ client’s employees to interact, converse & collaborate with 4000+ DSRs in real time and collect marketing intelligence critical for client’s success. This web platform was developed using Ruby on Rails, HTML & CSS. • Conceptualizing Energizer in Motion and getting a Sign-off from Client • Designing information architecture & creating product specifications along with software vendor and implement the product using Ruby on Rails.

Product Marketing Manager at MoneyWorks4Me.com

Feb 2008 - Sep 2010

In 2008, The Alchemists Ark started an incubated start-up, MoneyWorks4me.com. This web-based platform provides its subscribers anytime & anywhere access to data and analysis of 3000+ listed companies. Within 11 months MoneyWorks4me.com reached 750 paid subscriptions, 1500 free trials and 50000 newsletter subscribers. • Developing & Designing the product brand and core communication theme along with a social media strategy for MoneyWorks4me.com in the form of Stock Shastra Blog. • Coordinating with the outsourced software vendor for agile software development lifecycle (SDLC) from requirement analysis to user acceptance testing and implementation. • Increasing customer satisfaction by creating and implementing a Usable Design and continues improvements to the product design and functionality

Education

MBA at Department of Management Sciences (PUMBA), University of Pune

Feb 2006 - Feb 2008

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...