Shreya Kothari

Program Manager, UpGrad

Pune Area, India

Summary
Career Counselling Program Delivery Management Operations & Supply Chain Management SQLite Email Newsletter Design PR Oil and Gas exploration Email Management People Management Email Strategy User Research Search Engine Marketing (SEM) Program Management Market Research Product Marketing Email Marketing Social Media Marketing
An execution focused IIT Guwahati graduate with 5 years of experience spanning across operations, product marketing, program management and sales-ops.

Handled wireline operations with Schlumberger Technology Services across North America as well as Indian Geo-market.

Scaled inside sales process and devised strategies for increasing user engagement for a K12 EdTech Startup.

Identified, built and scaled various education programs at UpGrad.

Core Skills include:

Project Management, Program Management, Business Analysis, Product Marketing, User & Market Research, Go-to-market strategy, Product Engagement and Growth, Sales-Operations, People Management, Strong interpersonal and communication skills, Coaching and Mentoring,
Experience

Program Manager at UpGrad.com

Apr 2016 - Present

Market/User Research: 1. Conducted primary and secondary research in order to identify the skill gap in the industry 2. Identified industry needs using various user research techniques 3. Evaluated the Business feasibility of a particular program through marketing campaigns 4. Proposed upcoming programs, their features, user persona in India, SEA, Australia basis research Program Management: 1. Planned and executed various projects to increase reach, student engagement and generate revenue from the Startup India Learning Program 2. Generated a plan for sales and marketing of UpGrad Entrepreneurship Program and collaborated with different teams to get it executed 3. Onboarded industry SMEs for different programs 4. Worked on program design of Entrepreneurship Certification Program as well as an upcoming program Marketing: 1. Set up In-platform notifications, Email journeys, In-app notifications in order to get organic applications 2. Planned and organised webinars, facebook-live events, social media contests, online info-sessions, offline workshops, delivered offline seminars in colleges with the aim to market existing programs 3. Wrote marketing content for program page, brochure, offline events etc.

Business Analyst / Project Manager at Toppr

Jul 2015 - Feb 2016

Sales-Ops: 1. Set-up and scaled the telesales process increasing the team size from 30 to 70 2. Managed and supervised a group of 70 education counsellors; training team and quality team 3. Worked on lead scoring mechanism Marketing and Strategy: 1. Analyzed the marketing campaign data and sales trend to formulate new strategies 2. Formulated a go-to-market strategy for new product features 3. Setup email marketing campaigns in order to acquire new leads and convert existing leads

Wireline FE at Schlumberger

Sep 2012 - Jun 2014

Operations and People Management: 1. Worked as a wireline field engineer, managing and supervising both open and cased hole operations (team size 20-30) in the most remote location (working environment temp: +50 degC in summers to 3 degC in winters) and liaised with the clients with little to no technical support. 2. Logged almost all advanced open hole services (MDT, Saturn, MSCT, Huge data intensive combos, Seismic, HFM, TLC). I also posses knowledge about Lean, Six Sigma, 5S, basic finance. 3. Was a member of Loss Prevention Team, won HSE awards and received Client Appreciation Letter for excellent service quality and HSE.

Education

BTech Civil Engineering at Indian Institute of Technology Guwahati

Jun 2008 - Apr 2012

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