Shraddha Mehta

Principal Product Analysis at Media iQ

Bangalore, Karnataka, India

Summary
Client Communication Product User Research Big Data Python Business Analysis Market Research Analytics Leadership
Presently working in Product Analytics in Mediai Q, with prior experience in leading Sales & Marketing Analytics function at Media iQ. Close of 3 years of experience working in Ad-tech, focusing on Programmatic & Display advertising

Passionate about technology and its positive impacts. Enjoy extracting insights from data and applying them to make informed product decisions.
Experience

Principal Product Analyst at Media iQ Digital Ltd

Jan 2017 - Present

Part of the product team for Media Products, and Data Ingestion capability team. Currently working on: • Analysis & insights to establish relationship between sporting events & digital ad campaigns for MiQ's Sports Sync (Beta) offering • Conducting Surveys & usability studies to collect inputs & feedback for various products • Data checks & analysis to enhance Trace (Beta), proprietary tech to enrich user behaviour data • Designing data quality metrics to build a Validation Service to support data ingestion • Managing all communication & feedback with the Media Analysis team, primary user of Data Pipeline services

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...