Presently working in Product Analytics in Mediai Q, with prior experience in leading Sales & Marketing Analytics function at Media iQ. Close of 3 years of experience working in Ad-tech, focusing on Programmatic & Display advertising Passionate about technology and its positive impacts. Enjoy extracting insights from data and applying them to make informed product decisions.
Principal Product Analyst, Media iQ Digital Ltd
Jan 2017 to Present
Part of the product team for Media Products, and Data Ingestion capability team. Currently working on: • Analysis & insights to establish relationship between sporting events & digital ad campaigns for MiQ's Sports Sync (Beta) offering • Conducting Surveys & usability studies to collect inputs & feedback for various products • Data checks & analysis to enhance Trace (Beta), proprietary tech to enrich user behaviour data • Designing data quality metrics to build a Validation Service to support data ingestion • Managing all communication & feedback with the Media Analysis team, primary user of Data Pipeline services