Shivam Gupta

Digital Marketing Expert

Hyderabad Area, India

Summary
Website Content Content generation Email Campaigning social media management Social Media Setting up new businesses Social Media Marketing Strategy Email List Building Cold Calling Search Engine Marketing Social Media Strategist Search Engine Optimization (SEO)
Trained as a business strategist and technologist, Shivam brings with him a blend of business acumen, technology and people management skills. A visionary and a strong executioner, Shivam thrives in addressing challenging opportunities.
Experience

Marketing Manager at Abda Digital Pvt Ltd

Jul 2016 - Present

Recruited to build and lead an internal team to replace reliance on expensive external agencies. Was accountable for all social media channels (FB, Twitter, LinkedIn, etc) along with company’s blog, email marketing campaigns and SEO/SEM strategies. Successfully planned and implemented media partnership program for the company. Selected Results: • Launched first concerted Email marketing strategy and grew list by 200% • Increased Digital marketing lead generation by 90% and significantly improved Social Media ROI • Managed PPC marketing strategy that consistently delivered double digit improvement, actively managed the account which led to a drop in CPA and increased the CTR by 70% • Devised and executed content strategy by creating and promoting company’s blog content leading in 250% increase in web traffic in a quarter. • Increased Sales by 300% in a FY by partnering with media companies, Direct sales and Digital marketing campaigns • Actively participate in sales and marketing activities

Digital Marketing Specialist at Chunnar

Apr 2016 - Aug 2016

Launched the company’s website and developed measurable SEO programs and ensured flawless execution. Introduced management to social media marketing as a means to generate brand awareness and develop leads. Provided support in updating relevant and profitable content on social media network for the organization. Managed ad – word campaigns. Selected Results: • Played an important in role in increment of sales by 60% in a quarter • Grew unique visitors by 120% in a quarter using social media marketing and PPC campaigns • Created social media campaign to increase visitor engagement and increase CTR

Education

B.Tech (EIE) at GITAM University

Apr 2011 - May 2015

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