Head of SEO & Digital Marketing at GLOBAL APPS PLT
Dec 2014 - Present
Primary role in devising key strategies to drive online traffic to the client’s websites or e-commerce store and converting into revenue, using inbound marketing strategies and techniques. Mainly by developing and managing digital marketing campaigns, using inbound marketing methodology: - Creating Buyer Personas - Attracting (website SEO optimization, purposeful content, blogging and social media amplification) - Converting ( CTA, Landing Page and Thank you page optimization) - Closing ( Email marketing, Smarketing best practices, in-bound sales methodology) - Delighting (Innovation, Communication and Education) Specializing in white hat techniques including on-site SEO, manual research and outreach link acquisition campaigns for topical and relevant links. Utilizing a range of techniques including paid search(Google Adwords and Facebook Ads). Plan, Setup , Implement and Monitor the social media strategy for clients using Hootsuite Creating and managing online communities and product campaigns to raise brand and product awareness. Managing the redesign of the clients website. Improving the usability, design, content and conversion of the clients websites Tracking conversion rates and making improvements to clients websites. Responsibility for planning and budgetary control of all digital marketing campaigns Evaluating customer research, market conditions, competitor data, and running experiments using statistical analysis on best performing ads, keywords and search terms. Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.