Shashikanth Ramakrishnan

Head of SEO & Digital Marketing

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Summary
B2b Marketing Google Adwords Social Media Strategies SEO Strategy Corporate Blogging Inbound Marketing SEM Email Marketing
7 Years of creating and executing client integrated digital marketing campaigns for B2B and B2C clients. Collaborating with web designers and developers to execute client website and digital marketing projects.
Developed and implemented inbound marketing and SEO strategies for clients including keyword research, link building, content marketing, PPC advertising, social media marketing, and email marketing campaigns.
Consultation and setup of social media strategy for clients, mainly SME's. Spearheading the social media service offering for all our clients.
Manage content team responsible for online press releases, e-newsletters, website content, blog articles, and marketing emails.
Analyze and report on client websites and social media analytics using Google Analytics and other website and social analytic tools.
Also a key player in project management of website and mobile application development for clients, ranging from shopping and e-commerce sites to on-demand real time service applications.
9 Years of Sr. Management experience.
Experience

Head of SEO & Digital Marketing at GLOBAL APPS PLT

Dec 2014 - Present

Primary role in devising key strategies to drive online traffic to the client’s websites or e-commerce store and converting into revenue, using inbound marketing strategies and techniques. Mainly by developing and managing digital marketing campaigns, using inbound marketing methodology: - Creating Buyer Personas - Attracting (website SEO optimization, purposeful content, blogging and social media amplification) - Converting ( CTA, Landing Page and Thank you page optimization) - Closing ( Email marketing, Smarketing best practices, in-bound sales methodology) - Delighting (Innovation, Communication and Education) Specializing in white hat techniques including on-site SEO, manual research and outreach link acquisition campaigns for topical and relevant links. Utilizing a range of techniques including paid search(Google Adwords and Facebook Ads). Plan, Setup , Implement and Monitor the social media strategy for clients using Hootsuite Creating and managing online communities and product campaigns to raise brand and product awareness. Managing the redesign of the clients website. Improving the usability, design, content and conversion of the clients websites Tracking conversion rates and making improvements to clients websites. Responsibility for planning and budgetary control of all digital marketing campaigns Evaluating customer research, market conditions, competitor data, and running experiments using statistical analysis on best performing ads, keywords and search terms. Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.

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