Learning is in the air and I strongly believe this. I'm not sorted untiI I'v a 360 Degree view of the Industry. The day I feel so, will be considered to be the highest peak I've ever climbed.
I come from Information Technology, rolling myself to Marketing Communications and then hopping onto core Digital Marketing which includes SEM, SEO and SMM, along with adding some essence of my IT skills in developing a Website. Apart from this, I've got my hands on ATL and BTL Marketing.
Some expertise? Yes, having mastered the art of Mobile Push Notifications for the largest online ticketing platform in India. It was that time when the world was new to App notifications on Mobile OS. Its when I struck the iron and leveraged my skills to develop the Eco- System of Mobile Notifications for the application. From a simple text to rich media messaging, engaged the users and also managed to contribute ~20% of the total revenue to the business. This also includes designing the In-App and Web Notifications. For the customer UX, designed and developed automated triggers which made the life of user easy. Alongside, the whole exercise was done on the back of Customer Engagement, Retention and Acquisition.
All of these are covered with life insured skills mentioned at the bottom of my profile.
I love to talk and engage.
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