Gourav Sharma

Marketing & Loyalty domain lead with 14 yrs of extensive experience

New Delhi Area, India

Summary
Technology Consulting Presentation & Communication Skills Marketing and Strategy CRM Consulting Direct Marketing Partner Marketing Trade Marketing Marketing Analytics Retail Marketing
Gourav's current designation as a Senior Partner Manager at PAYBACK, the largest Coalition Loyalty platform in India.

He is currently leading an extensive team driving varied marketing initiatives, managing and impacting the customer/partner purchase life cycle. In the past he has taken up several varied initiatives in the past including an eCommerce based enterprise solution, influencer marketing, Partner engagement , and customer life cycle driven programs in the loyalty marketing and CRM domains.

Overall, his role here involves in depth planning, scoping of each initiative in the initial stages, supervising the implementation, delivery as well as reviewing the health of all ongoing initiatives on a defined frequency..

Specialties: Team Management, Program Strategy, definition of business requirements and logic, strategizing & execution in performance marketing, precision marketing, email marketing, direct marketing, CRM, Loyalty Marketing, Creative Ideation,
Experience

Partner Management at PAYBACK

Dec 2014 - Present

- Leading the FG partnership at PAYBACK - Responsible for planning & managing Future Group’s customer loyalty programs within the coalition - Driving revenue targets for PAYBACK from their offline & online Retail Brands in apparel & fashion - Central, furniture & home décor at HomeTown, and electronics, mobiles & home appliances chain Ezone & Ezoneonline.com - Managing the Loyalty Marketing, Customer Strategy, campaign planning, execution and performance measurement & marketing for these brands

Associate Director at DigitasLBi

Sep 2012 - Oct 2014

- Lead the CRM function and was driving an annualized net revenue of over Rs. 16crs across clients for the organization - Responsible for teams managing programs across multiple verticals - e-commerce, mobility, consumer durables, tyres, hotels, FMCG, automobiles - Driving the strategy for harnessing digital technology and enabling seamless operations across trade and B2B marketing initiatives - Leading the redemption fulfillment and operations team, managing partner/vendor relationships – supervising negotiation and procurement processes across all programs

Senior Program Manager at NetCarrots Loyalty Services

Dec 2008 - Sep 2012

Managed several key loyalty & CRM programs across various industry verticals - Hotels, Retail, Mobility, Telecom & Automotive Parts Led new business initiatives for building a retail loyalty solution for SMB retail segment–building the go-to-market strategy, business development effort & defining the pricing strategy Successfully strategized and implemented the ‘Nokia Ke Asli Champions’ for the Champions League - T20 (Sep’11), ‘KKR Tension mat le yaar’ for IPL IV (Apr’11), ‘Main Bhi Coach’ for IPL III (Mar’10), and ‘My Nokia Moments’ (Jul’10) which were all digitally-led integrated consumer marketing campaigns. All of these campaigns were nominated & two subsequently won at the IMAI Indian Digital Awards, 2011 Developed content for bought media, earned media, shoot-based topical ad film production, website search optimization, social sharing, user journey mapping, and UI auditing for these campaigns. Additionally managed the Data Analytics team to build insight across the various CRM programs implemented for various clients

Account Manager at Accentiv India

Feb 2006 - Dec 2008

Led the Loyalty & Direct Marketing operations on key accounts, reporting directly to the Vice President APAC & the Managing Director Supervised a contact center team of 15 dedicated tele-callers Organized multi-city partner /reseller events for Clients in Tier 1 & Tier 2 cities across the country for Microsoft Rolled-out multiple successful direct marketing campaigns which subsequently led to the launch of the B2B loyalty program for FedEx.

Senior Marketing Executive at Intex Technologies India Ltd

Jan 2005 - Jan 2006

Managed all corporate & product marketing communications, for the brand 'INTEX' Responsible for defining the marketing & media planning for ATL, BTL, OOH media selection, media buying & scheduling across consumer segments, branches, retail, & internal/external stakeholders Executed several branch-level roadshows, dealer meets, press releases, & product launches

Marcom executive at HCL

Oct 2003 - Aug 2004

Individually executed advertising, events and PR campaigns for the Toshiba Notebook Computing LOB for all branch level activities, local retail support initiatives and partner meets, Led marketing communications support from the Head Office for all regional marketing & media activities resulting in enhanced brand recognition & sales revenues

Technical Writer at Hughes Software Systems Ltd

Jul 2002 - Sep 2003

Produced user profiling through customer documentation for expanded resource benefit Implementation led to capturing greater niche markets & expanded client base Aligned with the 3G Technology Business Groups specifically for business proposals, white papers, etc.

Education

Post Graduate Diploma in Advertising and Marketing at YMCA IMSIT

Jul 2001 - May 2002

Graduation at St Stephens College, Delhi University

Jul 1998 - Jun 2002

AISSE at Springdales School

Jun 1998 - Jun 1998

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