Saswata Datta

Regional Business Development Manager at Britannia Industries Limited

Kolkata, West Bengal, India

Britannia Industries Limited

8331.25 /30mins

Short Biography

Sales & Marketing professional with 13 years of in-depth exposure to planning and implementing integrated sales and marketing solutions including business development strategies, channel & trade marketing and customer servicing in companies like Unilever, Nokia, Britannia

Experience

Regional Business Development Manager, Britannia Industries Limited

May 2015 to Present

- Planning and driving , Sales & Distribution agenda in East India. Coverage expansion, retailer level GPS tracking, rural channel penetration, distribution infrastructure, usage of IT in distribution, channel management, loyalty programs, Market Share & Numeric / Weighted Distribution analysis. - Anchoring the dairy business for Britannia in East - Trade Marketing & Capability Building

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