Saswata Datta

Regional Business Development Manager at Britannia Industries Limited

Kolkata, West Bengal, India

Summary
Sales and Marketing Trends Marketing Mix Marketing Mix Modeling Sales Compensation Trade Planning Geographic Expansions New Market Expansion Infrastructure Planning Opportunity Assessment Channel Relationship Management Brand Promotion Managing Distribution Channels Expansion Strategies Sales Promotion Product Launch Strategy Modern Trade Management Trade Promotions Category Management New Business & Operations Opportunities New Business Opportunities Brand Building
Sales & Marketing professional with 13 years of in-depth exposure to planning and implementing integrated sales and marketing solutions including business development strategies, channel & trade marketing and customer servicing in companies like Unilever, Nokia, Britannia
Experience

Regional Business Development Manager at Britannia Industries Limited

May 2015 - Present

- Planning and driving , Sales & Distribution agenda in East India. Coverage expansion, retailer level GPS tracking, rural channel penetration, distribution infrastructure, usage of IT in distribution, channel management, loyalty programs, Market Share & Numeric / Weighted Distribution analysis. - Anchoring the dairy business for Britannia in East - Trade Marketing & Capability Building

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