Sanika Tillway

Strategist. PPT Jockey. Ideas Maven.


Strategy Consulting Content Writing Marketing Strategy

I am goal driven digital strategists, passionate about ideas and the internet. I use my creative and analytical abilities to craft digital strategies for brands as well as startups and SMEs. I am also proficient in making fabulous, clean and well-crafted presentations that help my clients elucidate their points in a crisp and impactful way. 


Senior Digital Strategist at YAAP

May 2016 - Present

Strategy and Account Management Lead from the Bombay office. Brands worked on: Assam Tourism, Dubai Tourism, MyGov Assam, Chief Minister of Arunachal Pradesh,, Bajaj Allianz General Insurance and Digital India.

Account Planning Manager - Digital at Havas Media

Oct 2014 - May 2016

Mumbai Area, India I led new business pitches for digital from the Mumbai office at Havas Media. During my stint at Havas Media, I worked on brand strategy and content strategy for a host of brands such as Star World India, Star World Premiere, FX India, Star Gold Select, Life OK, Starbucks India, Caterpillar India, TVS Tyres and Kohler. I also wrote social media content for brands such as Starbucks India, Star World Premiere and FX India.

Senior Executive - Digital Strategy at Ignitee Digital Services Pvt. Ltd.

Jul 2013 - Sep 2014

Responsible for evaluating business and communication objectives for brands, conducting qualitative and quantitative research, assisting in strategy formulation for brands, corresponding with all internal stakeholders to ensure adherence to delivery timelines, providing inspiration to creative teams and participating in brainstorm sessions with them. Brands worked on: Axis Bank, The Muthoot Group, Breakthrough, YouWeCan, Castrol (Castrol Cricket), WH Smith and Maharaja Whiteline.

Content Manager at Social Samosa

Mar 2013 - Jun 2013

I worked on managing content for during my stint here. Key responsibilities included: - Ideating on and implementing the overall content strategy for the website - Managing the Wordpress backend of the website - Writing content on social media and new developments in the digital space, compiling case studies, mining key insights from industry research reports and reviewing social media campaigns based on an analysis of brands' business and communication objectives - Overseeing the content operations which involved corresponding with guest authors, editing content to ensure that it was crisp, grammatically correct and SEO friendly. - Updating and maintaining monthly content calendars for Social Samosa and ensuring consistency of content.

Freelance Content Writer at independent

Jul 2012 - Present


PG Diploma in Advertising and Creative Brand Communication at EMDI Institute of Media & Communication

Jul 2012 - May 2013

Bachelor of Commerce at MMK College of Commerce & Economics

May 2006 - May 2009

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...