Sachin Uppal

Marketing Director at www.RummyCircle.com

Mumbai Area, India

www.RummyCircle.com

1600 /30mins

Short Biography

I question everything. I record, collect and analyze data / facts to uncover consumer insights whether it is through research or online behavior measurement. My approach is to find out "Why" consumers take an action and "Why" they don't. I am good at identifying patterns from consumer data and translating them into meaningful actions. I am a strong believer in simplifying communication and I iterate till the time I can’t simplify it further. I visualize new creative solutions to drive people to take actions. I am a firm believer in leveraging Technology for automation and 1-to-1 Marketing. I get things done efficiently, accurately and precisely. I am extremely passionate about Data and Technology driven marketing and communication. I have conceptualized, planned and executed hundreds of low budget and multi-million dollar new-user acquisition campaigns and retention campaigns. I have Hands-on experience in setting-up, optimizing and scaling multiple digital marketing campaigns. Each of my campaign is highly ROI driven with extreme attention to detail within constraints of limited resources or budgets. Deep hands-on experience in running campaigns on Search Engines, Social Media, Networks and Affiliates. I have built consistent user journeys to deliver highly optimized user paths through continuous experimentation and analysis to build UI and UX that have higher conversion rates. I am a believer in ‘Relevant’ measurement and hence some of the campaign metrics I track are CPA, Life Time Value (LTV), Break Even Period, ARPU, Cohort Analysis - Age Wise, Gender wise, Geography wise. Having run hundreds of A/B experiments, I have helped uncover hidden Consumer Insights driving massive optimizations. - Conversion rate optimization #CRO - Landing page optimization #LPO - Digital creative optimization #DCO Currently I am contributing to the growth of India's largest Online Rummy Website where you can play Rummy for real money! www.RummyCircle.com

Experience

Marketing Director, Play Games24x7 Private Limited

to Present

Learning through experiments.

Marketing Director, www.RummyCircle.com

Jul 2008 to Present

Learning through experiments.

Education

Online Certification, Harvard Business School

Nov 2010 to Mar 2011

EPYP, Indian Institute of Management Calcutta

Mar 2006 to Jun 2016

B-Tech Instrumentation and Control, Kurukshetra University

May 1999 to Mar 2003

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