Rohit Kaul

Head, Brand and Marketing @ HCL Music, HCL Concerts and Shiv Nadar Foundation | Editor, Masters of Brands podcast

Noida, Uttar Pradesh, India

Summary
marketing strategy Branding Product Management Marketing Digital Marketing Social Media Marketing
- NSIT – IIM Lucknow professional with 10 years of experience across brand building, corporate marketing, digital marketing/technology projects and corporate strategy

- Functional exposure: Corporate marketing, digital, social and content marketing, corporate strategy, and sales

- Domain expertise: Education, digital technology, philanthropy, technology, and CPG

- Strengths:
*Ability to work closely with promoters, C-suite executives and senior stakeholders with diverse agenda and build consensus towards a common goal
*Successfully drive change and lead complex projects in a structured manner, while working in unstructured environment with moving targets
*Lead multi-layered teams and multitask across a range of strategic/operational projects in different domains
Experience

Founder and Editor at Masters of Brands

Dec 2017 - Present

Masters of Brands is a podcast that takes the listeners on a journey into the minds of the foremost marketing leaders in India for ideas, insights and inspiration to grow brands. www.MastersOfBrands.org

General Manager at Shiv Nadar Foundation | HCL Corporation

Jul 2014 - Present

I wear multiple hats in my role at HCL/SNF, a glimpse of which is shared below: Marketing and Brand Building for brand Shiv Nadar Foundation (One of the largest private philanthropic foundation in India): Brand Strategy formulation, brand campaigns, media planning, tent-pole events, content strategy, brand collaborations. Deep understanding of social media activation, social media campaigns, influencer outreach, content-based marketing, running large scale brand programs, agency management. Rural marketing and outreach for VidyaGyan (rural leadership school): Admissions marketing in rural Uttar Pradesh including ATL marketing strategy and media planning (Radio, print, TV), collaboration with partners for outreach in remote rural areas of Uttar Pradesh, TVC conceptualization and launch, print advertisement, radio spot. Marketing, brand building and outreach activities for HCL Concerts (The biggest classical music brand asset in India): End to end execution and activation of over 30 concerts annually across India, social and digital media campaigns, ATL (print and radio) campaigns, Out of home campaigns, artist relationships, content partnerships, studio collaorations, content strategy, agency management Technology: Product development of one of its type Audio on Demand (AOD) OTT app for crowd-sourced and studio recorded classical music (to be launched soon) Strategy: Providing support to the Chief Strategy Officer on key initiatives and new initiatives such as - Geographical expansion of the Foundation - Launch of new initiatives/institutions - Oversight over existing institutions/processes - Conceptualization of student counseling, training and upliftment programs - Conceptualization of teacher training interventions

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