Brand and Communications at Amadeus Labs
Bengaluru Area, India
• A competent professional with 6 years of experience in: ~Demand and Lead Generation ~Digital Marketing ~Content Management ~Email Marketing ~Media Relations & PR ~ Corporate Marketing ~Corporate Communication ~Key Account Management ~Vendor Management • Currently associated with Amadeus, Software Labs taking care of communications and branding. • Have significant exposure in the eCommerce product discovery, data analytics, healthcare and financial I.T. industry. • Expertise in exploring and developing new markets, identifying customers, brand promotions, new product launches, accelerating growth and achieving desired sales goals; Stellar role in interacting with clientele to ascertain needs & develop directions for the assigned tasks • Hands on experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms; Applied innovative marketing & advertising strategies to increase customer acquisition, penetration & revenue • Have demonstrated proficiency in development & implementation of promotion plans and handling communication for brands including all below the line activities • An Out-of-the-Box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity • Capable of managing time effectively, meeting professional goals and working effectively across teams • Effective communicator with relationship management skills & capability to relate to people at any level of management
Marketing Manager, YourDOST Health Solutions Pvt. Ltd
Dec 2015 to Aug 2016
• Ghost-write, edit and proofread content for YourDOST blogs and other channels • Manage monthly content calendar – handle entire content piece for YourDOST, from sourcing content to disseminating it through the right channels • Manage all social media channels of YourDOST • Increase blog viewership and attract new blog readers month on month • Explore content partnership to promote and disseminate YourDOST content through various media and publication channels (print and online) • Manage a team of bloggers to write and repurpose content for YourDOST blog and other channels • Maintain and Strengthen relationship with media and PR agency • Explore new tools to increase blog engagement and traffic
Marketing Specialist, Unbxd, Inc.
May 2015 to Oct 2015
- Planned the content & communication style for Unbxd blog. - Educated customers and establishing thought-leadership through industry-centric blogs. - Structured landing pages and developed website content. - Handled email-marketing campaigns from crafting emails to tracking each of its performance. - Was incharge of Unbxd’s entire social media presence - growing subscriber base & providing value by curating industry specific news. - Organized webinars from scratch to surface that includes creating landing pages, Session presentation, editing videos, doing post-event promotions.
Senior Executive - Marketing, Mu Sigma Business Solutions Pvt. Ltd
Jan 2013 to May 2015
• Worked closely with talent management team to strengthen Mu Sigma’s brand visibility in campuses. • Enhanced media presence for the brand Mu Sigma in various geographies by disseminating various by-lined articles, blogs and press releases • Identified and filtered relevant event opportunities for sponsorship; coordinated and fulfilled the requirements for those events from marketing and branding standpoint • Conducted various client webinars to showcase Mu Sigma’s thought leadership in the decision sciences and analytics space to its customers and prospects • Conceptualized and executed nationwide brand building and talent scouting campaign such as MuPhoriaTM contest (one of the biggest and longest running online data analytics contest for pre-final and final year engineering students) • Developed winning comprehensive marketing communication plans that included complete campaign planning across media, directing communication strategy (concepts & research), and creative development process. Led and extended the campaign ideas across BTL, Digital, Direct, On-ground and various PR platforms. • Drafted engaging content for the corporate website and developed marketing collateral such as brochures, mailers, standees and so on with the help of designers
Executive Marketing, Dion Global Solution Ltd.
Apr 2011 to Jan 2013
• Spearheaded complete marketing activities for the India region; Also functioned as a Pre-sales Consultant • Administered various lead generation campaigns to generate qualified sales leads • Propagated corporate communication for the region with the help of corporate marketing and HR teams • Executed all vendor management tasks and strengthened relationship with industry body such as Association of National Exchange Members of India, also known as ANMI
PGDM, International School of Business & Media, Pune
May 2009 to Mar 2011
B. Tech - Information Technology, IEC College of Engineering, Greater Noida
Jul 2005 to May 2009