Rishi Raj

Spearheading the Growth Story at #ARM Worldwide | Digital Evangelist | Intrapreneur | Rated 4.84 by Uber drivers

New Delhi, Delhi, India

Summary
Marketing Mix Website Optimization Marketing Digital Marketing
I can be described as your next door 20-something digital evangelist who can write, design, code and sell; backed by a technical past and an extensive experience with content. Also, a firm believer of GTD, Good Design, Make/Break, and Starting from Ground Zero.

In my current role, I lead growth & business development at ARM Worldwide, where I own new customer acquisition. I front the process to conceptualise & create solutions - a digital mix, with an overarching customer-centric approach at core - efficient & scalable across earned, owned and paid media.

My previous role was with Digital PR, where I worked with global brands like Gionee Smartphones and Truecaller on their content strategies, with both planning & execution. I have also helped them design and level up their "community factor" by establishing media relationships, leveraging owned & partnered assets, designing IPs and building distribution networks.
Experience

Senior Consultant - Growth & Alliances at ARM

Mar 2017 - Present

- Heading the Growth team for the organisation, with a crew of fantastic strategists & sales professionals. - Generating & managing sales pipeline and, its corresponding conversion to acquire new businesses for the organisation. - Iterate and test approaches to the business performance through digital avenues to lift sales, by lifting traffic, conversions, engagement for new & existing customers. - Consignee of the P&L responsibility and meeting business targets using new sell, upsell & cross-sell of services to new/existing customers. - Mediatory of creative communications and strategic actionables for customer campaigns within the organisation.

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...