Anupama Rao Singh

Director - Oncology and Hospital Business CoE,Global Generics, Emerging Markets at Dr.Reddy's

Mumbai, Maharashtra, India

Summary
Cancer Oncology Pharmaceuticals Sales Strategy Marketing
Accomplished Marketing professional with over 16 years of experience in pharmaceutical marketing across various therapeutics areas. Expertise in new product launches, life cycle management of brands. Built and led a strong team of marketing professionals and Worked in cross country teams as part of Regional Marketing team across Asia and Eastern Europe/Turkey region. Unique experience working Oncology NGOs to develop sustainable Patient access programs. A wide spectrum of experience of handling patented products to branded generics markets across Emerging markets
Experience in new geography Market access strategies in LATAM, Asia and N.Africa Markets
Experience

Director - Oncology and Hospital Business CoE , Global Generics, Emerging Markets at Dr. Reddy's Laboratories

Dec 2016 - Present

Heading the Oncology and Hospital Business Centre of Excellemce across 20 Emerging Markets. Develop the Global Blue print for successful Oncology launches for Dr.Reddy's Develop Oncology Market Access Strategy in New Markets involving in depth Stakeholder analysis, Business Forecasting, Go-To Market Strategy – Asia, Latin America, N. Africa, Russia Drive Oncology Launches in Malaysia, Brazil, Ukraine, Colombia, Russia New Product Pipeline for Oncology portfolio

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