Rakhi Vipat

Product Management and Marketing at Adaequare

Hyderabad Area, India

Summary
Product positioning Business Analysis Market Research Product Marketing
Fashion Enthusiast and Marketeer by profession. Experienced in product launch, Business Consulting and Manufacturing domains.
Experience

Product Management and Marketing at Adaequare

Jul 2017 - Present

Product Management, GTM and Marketing of New Products for Adaequare Group

Product Marketer at Excellor (Adaequare Group Company)

Feb 2016 - Present

Working for Excellor since pre-launch. Devised go to market strategy, STP, Marketing collaterals, Sales enablement, Product Implementation, Social media marketing, Event participation for Etailing India. Managing a team of 4 people for Inside sales and Marketing Content writer for blogs, whitepaper and Linkedin articles for Mr Anand Natarajan- CBO Excellor

Founding Member for Excellor at Excellor ( Adaequare Group Company)

Oct 2014 - Present

First Business hire for Excellor. Worked on Product Launch of Excellor- An Ecommerce platform This project required me to work on following tasks:- 1) Mapping the Ecommerce Market Landscape to understand the gaps in the market 2) Planning a Market Entry Strategy of the Product 3) Segmenting, Targeting and Positioning of the Product 4) Website conceptualization and content development 5) Formulating sales strategy focusing on identifying potential customers 6) Preparing marketing collateral to pitch the product to prospects 7) Product Enhancement and proposing additional features based on market needs 8) Interacting with leads and understanding their requirements 9) Customizing demos as per lead requirements and conducting demos 10)Preparing Proposals

Education

Post Graduate Program in Business at MISB Bocconi

Mar 2012 - Mar 2014

International Business at SDA Bocconi

Mar 2012 - Mar 2014

Industrial and Production Engineering at SGSITS

Mar 2006 - Mar 2010

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