Rajdip Sen Gupta

Retail, Trade, ATL, BTL and Brand Marketing professional with 8 yrs of experience in leading corporate& startup culture

Gurgaon, Haryana, India

OYO Rooms

950 /30mins

Short Biography

Marketing professional with more than 7 years of experience into Retail and Brand marketing, having proficient expertise in: • Brand Management – planning, execution and analysis of brand promotions. • Planning, execution and analysis of ATL/BTL activities / corporate events across India. • Media planning (print/TV/radio) – ensuring media buying is done within the allocated budget for the region and monitoring the responses. • Integration of offline marketing campaigns and digital marketing. • Affiliate marketing - handling of email and SMS campaigns. • Vendor / Agency management – handling the media buying agency, creative agency, BTL agency, printing and gifting vendors. • Strategic alliances and tie ups • Marketing calendar – preparation of marketing calendar as per the annual budget, growth plan of organization. • Competitor analysis.

Experience

Marketing Manager, OYO Rooms

Nov 2014 to Present

• Initiated the first ATL activity (radio ad) for the brand. The campaign started off with Delhi NCR market, followed by other metro cities. • Responsible for Brand Management – planning, execution and analysis of brand promotions. • Planning, execution and analysis of all ATL/BTL activities / corporate events across India. • Media planning (print/TV) – ensuring media buying is done within the allocated budget for the region and monitoring the responses. • Integration of offline marketing campaigns and digital marketing. • Affiliate marketing - handling of email and SMS campaigns. • Vendor / Agency management – handling the media buying agency, creative agency, BTL agency, printing and gifting vendors. • Strategic alliances and tie ups - Associating with various brands, corporate (SBI, HDFC), education Institutions to generate queries and traffic. • Marketing calendar – preparation of marketing calendar as per the annual budget, growth plan of organization. • Competitor analysis.

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