Manager- Digital at Plussapp.com
Dec 2015 - Present
Responsible for complete Digital activities for the Web and App: Brand, Sales and Engagement via Digital including Mobile, Web & affiliate networks With complete responsibility of P&L, leading the overall campaign planning & execution for product launch, regional go-to-market campaigns, and new market entry initiatives Overall marketing strategy, planning, agency management, content creation, marketing offers, web & app UX, Consumer lifecycle, Acquisition
CRM- India at Foodpanda
Jun 2015 - Dec 2015
Conceptualise campaigns on online media along with ROI parameters. Lead and manage all aspects of engagement marketing in the areas of Web & App. Work with agency, designers, developers team to deliver projects. Act as a key contributor to the executive team on future marketing initiatives and opportunities. Digital Strategy CRM Automation Business & customer analytics Online promotions & Web, App Sales Performance marketing
Digital Marketing Specialist- Key Accounts at Octane Marketing Pvt. Ltd.
Feb 2013 - Jun 2015
4 yrs+ experience in managing and selling e-marketing products & services for a variety of clients across categories (E-commerce, OTA, aviation, Fashion, Hospitality & FMCG).s for brands like Snapdeal, Myntra, Yatra.com, HT Media, HP, Spicejet etc. Recently have worked single handedly on Hewllet Packard for strategising their e-mail marketing flow: from acquisition to engagement. Various automated personalized email programs. Responsible for client specific projects for their digital marketing- Consumer lifecycle touch points, Automated personalized campaigns, Integrated marketing campaigns Responsible for internal product project management in order to keep up with the client's digital marketing strategy- personalization, automation, reporting etc.
Manager Pre- sales at Octane Marketing Pvt. Ltd.
Aug 2011 - Jan 2013
Manage new business, existing customer relationship, manage contract renewals Work on generating new leads in the SME market Manage contract negotiation process between customers and Octane Collaborate with marketing team for required projects Operational support to manage all end customer discussions Market and industry trends, competitors, and leading customer strategies Single point of contacts for customers and help execute their campaigns across Octane product/services Expand SME- customer portfolios through cross up selling Manage all inbound and website leads Monitor and report all activity issues, market feedback and trends to the reporting manager Provide customer support and service over phone and over email
Analyst at Mercer
Aug 2010 - Jul 2011
Part of benefit administration team for US- DB, DC & H&B. Actively involved and awarded for contributing in continuous improvement projects being run by the name of Pragati at GOSS level. Taken initiatives at team level for organizing team level activities, projects. Also awarded with several spot awards on regular intervals for consistent high performance and initiatives taken.
PGDIM, Marketing at Indira Gandhi National Open University
Dec 2012 - Dec 2014