Rahul Deorah

Heading Offline, Repeat and Partnerships at UrbanClap

Gurgaon, Haryana, India

UrbanClap

9997.5 /30mins

Short Biography

Four years of FMCG Sales and Marketing experience One year of Client Management and Enterprise Sales Two years of Entrepreneurial Experience Two years and counting at UrbanClap - India's largest services marketplace and one of India's fastest growing start-ups

Experience

Head - Offline Marketing, Repeat and Partnerships, UrbanClap

Jul 2015 to Present

- Planning, executing, measuring and continuously optimising mass media campaigns across Print, Radio, Outdoor and Television. - Driving deep product integrations and brand partnerships with multiple brands across Ecommerce, FMCG, Banking, Retail etc. - Conceptualising and executing contextual On-demand Marketing campaigns leading to surgical shocks to the daily active user metrics and getting dormant users back to the platform - Leading influencer and testimonial video format marketing across digital platforms and social media - Driving ROI focused hyperlocal marketing across 8 cities, augmenting organic demand through BTL interventions across 80+ standardised and customised local services. - Scaling the marquee "Beauty at home" service to an undisputed market leadership position in India - Leading Platform Repeat - continuously improving users' 7 day, 30 day and 60 day cohorts on the platform

Education

MBA, ISB Hyderabad

Mar 2012 to Feb 2013

BA (Hons) Economics, Shri Ram College of Commerce, Delhi

Jun 2005 to Feb 2008

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