Rahul Deorah

Heading Offline, Repeat and Partnerships at UrbanClap

Gurgaon, Haryana, India

Summary
Media and Entertainment Sales Marketing Mix Brand Equity Development Customer acquisition & retention Customer Retention & Loyalty BTL Activations Interactive Media Planning Marketing & Brand Management Partnership Marketing
Four years of FMCG Sales and Marketing experience
One year of Client Management and Enterprise Sales
Two years of Entrepreneurial Experience
Two years and counting at UrbanClap - India's largest services marketplace and one of India's fastest growing start-ups
Experience

Head - Offline Marketing, Repeat and Partnerships at UrbanClap

Jul 2015 - Present

- Planning, executing, measuring and continuously optimising mass media campaigns across Print, Radio, Outdoor and Television. - Driving deep product integrations and brand partnerships with multiple brands across Ecommerce, FMCG, Banking, Retail etc. - Conceptualising and executing contextual On-demand Marketing campaigns leading to surgical shocks to the daily active user metrics and getting dormant users back to the platform - Leading influencer and testimonial video format marketing across digital platforms and social media - Driving ROI focused hyperlocal marketing across 8 cities, augmenting organic demand through BTL interventions across 80+ standardised and customised local services. - Scaling the marquee "Beauty at home" service to an undisputed market leadership position in India - Leading Platform Repeat - continuously improving users' 7 day, 30 day and 60 day cohorts on the platform

Education

MBA at ISB Hyderabad

Mar 2012 - Feb 2013

BA (Hons) Economics at Shri Ram College of Commerce, Delhi

Jun 2005 - Feb 2008

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