Puja Shah

Brand Marketing | Social Media | Influencer Relations | Thought Leadership | Building Advocacy

Pune, Maharashtra, India

Summary
Website Content social media management Luxury Brand Marketing Branded Content SaaS Sales Strategic Public Relations Planning Media Relations Digital Marketing Strategy Content Strategy
I am a creative storyteller with a strong business acumen, a rare combination required to formulate groundbreaking growth strategies.

I've learned to be highly efficient, consistent and organized in my career spanning over 6 years in B2B sales and marketing in both, product and professional services industry.

I have the ability to relate well to people at all levels and can perform to the best of my ability as a part of a team. With an exposure to interactions with CXO level executives, cross-functional teams, and internal stakeholders, I strive to attain maximum alignment with the company’s vision and am most comfortable working in an agile environment.

With a proven ability to ensure that brand messages and communications are understood and implemented effectively across the organization, I strive to make a significant contribution to a company where my acquired skills are best aligned to the organizational goals.
Experience

Social Media Marketing Manager at Optymyze

Mar 2014 - Present

I have the honor to work as a part of a strategic content marketing team focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Here, I use my creative craft along with the understanding of various digital platforms and grasp of culture to solve brand marketing problems. To begin with, I own the Optymyze brand across all social media channels and am responsible for executing our brand communications strategy across various digital platforms, both internal and external. Typically, I work with art directors, content ninjas, and data pros as partners to proficiently balance my act of creative idea generation and tactical execution. Together, we develop powerful go-to-market programs and campaigns and conduct on-going measurement against goals. I am responsible for aligning social media and internal communications strategy with other marketing campaigns – paid advertising and email marketing - to help build a strong and consistent global brand in the Sales Operations Management industry and realize our significant market opportunity. My role also involves working in collaboration with world-class media agency partners to deliver public relations and thought leadership campaigns to boost brand awareness. Most recently, taking the multi-channel campaigns and marketing approach as part of the advocacy group, I've been tasked with building our thought leadership and employee advocacy programs. We view content as a business asset and continuously strive to enhance our processes, people, and platforms to better scale and deliver content with the intent to improve the overall customer experience.

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...