Puja Shah

Product Marketing Manager at Mediawide | Evangelist at Bike Street Boys

Pune, Maharashtra, India

Summary
Website Content social media management Luxury Brand Marketing Branded Content SaaS Sales Content Strategy

I am a creative storyteller with a strong business acumen, a rare combination required to formulate groundbreaking growth strategies.

I've learned to be highly efficient, consistent and organized in my career spanning over 7 years in B2B sales and marketing in both, product and professional services industry.

I have the ability to relate well to people at all levels and can perform to the best of my ability as a part of a team. With an exposure to interactions with CXO level executives, cross-functional teams, and internal stakeholders, I strive to attain maximum alignment with the company’s vision and am most comfortable working in an agile environment.

With a proven ability to ensure that brand messages and communications are understood and implemented effectively across the organization, I strive to make a significant contribution to a company where my acquired skills are best aligned to the organizational goals.

Experience

Product Marketing Manager at Mediawide

Apr 2018 - Present

Mediawide is a SaaS marketing technology that helps you ADAPT, LOCALIZE and PERSONALIZE your marketing campaigns across all media - video, digital and print. Since 1990s, Mediawide has helped international brands like Qatar Airways, Nissan, Carrier, Mercedes-Benz, Rooms to Go and many others to adapt their digital customer experiences effectively. The integration of DAMs like Adobe Experience Manager, Nuxeo, Alfresco, OpenText, (and more) with Creative Ops Management systems like Mediawide has helped businesses leverage the best of each system in a seamless workflow and information exchange.

Social Media Marketing Manager at Optymyze

Mar 2014 - Present

I have the honor to work as a part of a strategic content marketing team focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Here, I use my creative craft along with the understanding of various digital platforms and grasp of culture to solve brand marketing problems. To begin with, I own the Optymyze brand across all social media channels and am responsible for executing our brand communications strategy across various digital platforms, both internal and external. Typically, I work with art directors, content ninjas, and data pros as partners to proficiently balance my act of creative idea generation and tactical execution. Together, we develop powerful go-to-market programs and campaigns and conduct on-going measurement against goals. I am responsible for aligning social media and internal communications strategy with other marketing campaigns – paid advertising and email marketing - to help build a strong and consistent global brand in the Sales Operations Management industry and realize our significant market opportunity. My role also involves working in collaboration with world-class media agency partners to deliver public relations and thought leadership campaigns to boost brand awareness. Most recently, taking the multi-channel campaigns and marketing approach as part of the advocacy group, I've been tasked with building our thought leadership and employee advocacy programs. We view content as a business asset and continuously strive to enhance our processes, people, and platforms to better scale and deliver content with the intent to improve the overall customer experience.

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...