Prateek Arora

Head of Brand Delivery at InMobi | Inventor of patented DeDuplication algorithm | Strategy & Operations | Leadership & Career Mentor | Study in US Counsellor | UC MBA | Texas MS

Bengaluru Area, India

InMobi

625 /30mins

Short Biography

Creative and business-savvy inventor and manager with 12 years of progressive experience across broad range of product design, strategy, and consulting functions and of success in delivering multiple projects, managing diverse teams, gathering competitive intelligence, consulting and managing client relations, developing business strategy, creating product road map, identifying dependencies and risks, working with senior stakeholders, executing plans, and improving internal processes to drive operational excellence, generate top-line growth, cut costs, and improve bottom-line. Proven ability to combine vision, creativity, and strong business development acumen with well-developed product management, project management, and leadership qualities to support go-to-market efforts, product launches, and re-branding initiatives to position companies’ products for success.

Experience

Head of Brand Delivery for North America and Europe, InMobi

Mar 2016 to Present

Revenue is driven through the monetization of our global mobile advertising network at InMobi. The Sales team works with advertisers, agencies, and application developers to help them define and achieve the objectives for their mobile advertising campaigns. As a fast moving and impactful leader, I am managing the Brand Delivery Team, which enables the delivery of these campaign for all InMobi markets in North America, Europe, and the UK. Am responsible for InMobi’s post sales advertising operations and delivering revenue of over $25 million annually. In a rapidly growing mobile advertising market, my leadership combines exceptional understanding of product with industry trends, market analysis and a passion for uncovering new opportunities. My work is in the front and center of all the latest in the mobile advertising space. As a leader, I closely interact with senior stakeholders across different cultures, regions, and agencies and work very closely with Finance, Legal, Product, Engineering, and Sales. My team works closely with Account and Sales Managers and helps deliver the maximum value for the client’s advertising spend on the InMobi network across the world. It is also responsible for up-selling and cross-selling various innovative products or solutions that are constantly launched by InMobi. It sets up, manages, and optimizes complex ad campaigns to deliver the revenue and client’s objectives. As a leader, I mentor my team to use data and their strong analytical capabilities to come up with recommendations to deliver results to clients and to consistently exceed on OKRs in accordance with InMobi’s vision and strategy. As part of this leadership role and strict hiring policy, have extensive experience of interviewing candidates ranging from fresh graduates with no experience to over 10 years of professional experience for various roles from entry-level, including internship, to senior roles across various functions, such as Strategy and Operations, Delivery, Campaign Management, Account Management, Sales Operations, etc.

Head of Brand Delivery for Europe, InMobi

Apr 2015 to Mar 2016

Revenue is driven through the monetization of our global mobile advertising network at InMobi. The Sales team works with advertisers, agencies, and application developers to help them define and achieve the objectives for their mobile advertising campaigns. As a fast moving and impactful leader, I managed the Brand Delivery Team, which enabled the delivery of these campaign for all InMobi markets in Europe. Was responsible for InMobi’s post sales advertising operations and delivering revenue of over $15 million annually. I won the Rainmaker Award for The Best Brand Delivery Team in 2015 at InMobi because of my strategic new initiatives for operational excellence and my exceptional leadership.

Program Manager, Enterprise Application Development, Guidance Software

Oct 2012 to Nov 2014

Managed cross-functional diverse teams of software developers, quality analysts, and interns to develop large-scale, high-performance, distributed enterprise products, including design, implementation, licensing, and version upgrades. Key Contributions: • People Management: o Managed varied projects in parallel and a team of 7 software engineers and quality analysts for successful development and implementation of 2 enterprise products. o Trained and mentored 8 interns, professional consultants, and new hires annually. • Client Consulting: Managed relations with US government agencies, Fortune 100 customers such as large US bank, US discount retailer, US insurance company, and Global 500 customers such as a Japanese car manufacturer, etc. to understand their unmet needs, convert their requirements into deliverables, develop and implement products, and resolve high priority customer issues. • Competitive IT Strategy: Developed IT Strategy to make company’s enterprise products more competitive and increase market share by integrating with third party software to support overall business strategy and managed partner relations with 5 leading providers of complementary products. • Process Management: Implemented Scrum based agile software development process and played role of a scrum master in the team, which reduced critical defects from reaching regression-testing phase up to 30% and improved operational efficiency KPIs and shipped product’s stability as compared to waterfall model. • Change Management: Led merger of two teams with different competing priorities and varying experience to efficiently reallocate resources, and achieved the productivity target of public release deadlines. • Program Management: Led product design and planning sessions of quarterly release milestones for 2 enterprise products and 6 features, and successfully presented 6 project plans to “C” level senior executives for approval.

Team Lead, Enterprise Application Development, Guidance Software

Feb 2010 to Oct 2012

• Program Management: Led a team of 4 for rebranding, planning, development, and implementation of 3 enterprise products, resulting in one of the highest revenue-generating product offerings of Guidance Software, adding 32 new customers in 2010.

Senior Software Developer, Enterprise Application Development, Guidance Software

Aug 2009 to Feb 2010

• Business Transformation: Independently designed and developed the prototype of enterprise EnCase Cybersecurity and presented it to “D” and “C” level senior management. Prototype commercialized in 2009 into a new sales offering and was well received by the market, including winning a Homeland Security Award, in the category of “Best Cyber Crime Investigative Software” from Government Security News. • Program Management: Led a team of 3 to develop distributed cloud SaaS infrastructure of Pay-Per-Use pricing option of eDiscovery product, adding 36 new customers in 2009, and provided support to 3 departments. • Auditing: Developed internal reports of Pay-Per-Use pricing option and audited data for Finance department to resolve 17 customer disputes including one by a Fortune 50 telecom company.

Software Developer, Enterprise Application Development, Guidance Software

Dec 2006 to Aug 2009

• Innovation: Invented method for DeDuplication of files in eDiscovery. Patent 9,672,243 approved by USPTO http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=9,672,243.PN.&OS=PN/9,672,243&RS=PN/9,672,243 • Business Transformation: Independently designed and developed the prototype of Pay-Per-Use pricing option of enterprise EnCase eDiscovery product, which was later commercialized, adding 15 new customers in 2008. It was developed using Enscript language and MS SQL Server. • Business Process Reengineering: Redesigned company’s licensing business process by independently developing EnGen, an extensible automated licensing and build management system, which streamlined coordination between 7 internal departments. • Highly appreciated in writing by Founder and CTO of Guidance Software for delivering good quality software.

Java Developer, Paramount Software

Jul 2006 to Dec 2006

Designed, developed, and implemented a video streaming website for Comcast and Genex using a Media Asset Management System.

Education

Master of Business Administration (MBA), University of California, Irvine - The Paul Merage School of Business

Aug 2011 to Apr 2014

• Graduated from premier business school with Beta Gamma Sigma academic honour award given in 2014 to the top 20% (14) of Master’s students with distinction. • Won IDEO design thinking competition in Shanghai China for writing the best global business strategy plan to take a Chinese consumer company to the US market. • Won competitive intelligence war game competition for researching and analyzing 3D printing industry from client’s and 3 competitors’ points of view. • Won the prestigious Polaris Investment Competition scholarship. Worked on various practical projects ranging International Business Strategy, General Management, Competitive Intelligence, Marketing Strategy, Brand Management, Managerial Finance, Financial Accounting, Financial Statements analysis, Managerial Accounting, Porter Five Forces analysis, SWOT analysis, Statistical analysis, SPSS, Excel, Market analysis, Hypothesis evaluation, Social Media Strategy, Client Relationship Management, Microeconomics, Organization Behavior and Restructuring, Global Business, etc.

Masters of Science in Computer Science, University of North Texas

Jul 2004 to Apr 2006

Active member of Computer Information Systems Organization (CISO), India Student Association (ISA), and Information Systems Research Center (ISRC).

Bachelors in Information Systems (Honours), Guru Gobind Singh Indraprastha University

Jul 2000 to May 2004

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