User Experience Designer
User Experience Research Analyst at GAIN Credit (formerly Global Analytics)
Nov 2017 - Present
Working as a UX researcher in UK based largest fintech company. My role includes - Conducting in-depth competitor analysis, benchmarking the UX - Understanding user behaviors by organizing user sessions/user interviews - Planning out proper user surveys for rolling out new features - Recruiting user participants with agency. - Monitoring remote user testing programs, preparing final report. - Executing/monitoring all A/B testing lists, finding out the significance confidence - Conducting inhouse workshop sessions for Empathy activity - Laying out detailed user journey map to understand happiness index across the journey. - Finding out pain points/ expectations/ actual user needs by having research-oriented persona from an ecosystem - Working closely with designers to craft experiences with well-ideated concepts.