Digital Consultant at Mad Men Marketing
Oct 2016 - Present
Mad Men Marketing (www.madmen.in) is an end to end brand marketing agency specializing in digital marketing strategy and services for brands & businesses across the country along with Brand Consultation in Sport & Entertainment Investments. Known for our creative solutions and digital expertise we have combined previous experiences of all team members in Creative Services, Digital Marketing, Celebrity Endorsements & Sport & Entertainment Investments and we thrive on providing optimal marketing and investment strategies & services to clients across various industries. Responsibilities: - Part of sales team. Pitched to and procured prominent clients. - Creating and executing pitches, scripts for client conversion. - Creating content for current clients. - Assisting in client servicing - Assisting in research for client briefs. - Assisting in sales strategy meetings and forecasts.
Assistant Manager Content at Healthkart
Jun 2015 - Jul 2016
Conceptualized and Managing end-to-end, Healthkart's online community, HK Connect at: https://www.healthkart.com/connect/ Responsibilities & Achievements: - Developing a strategic roadmap for HK Connect - Managing a team of 2 content writers and 1 designer to increase output by x6 times - Envisioning, conceptualizing and executing the videos category for HK Connect- Directed, Scripted and edited the exercise videos for Healthkart - Evolved the Ask Me Anything content property (AMA)- A video chat platform for fitness celebrities to answer user queries- www.connect.healthkart.com/ama - Carved out a content, product and digital marketing roadmap for HK Connect- Aligning all stakeholders and delving into new content areas on a quarterly basis. - Monitoring and increasing engagement and new users for HK Connect along with getting 3000 users month on month for Q2 2015- 2 months after joining. - Created engaging content that gets an average of 10,000 views with new blogs getting 25 to 30 organic comments with the highest being 65,000 views per article. - Strategically investing in unique formats, acquired a total of 158,541 new users (dated March'16) - Dated Feb '16 HK Connect has garnered a total of Rs.14L in revenue through transactions. - Procuring world class athletes, artists and upcoming film stars for AMA (a video chat with users) and for HK Connect and social media engagement. - Conceptualized the product design of the landing page of HK Connect - Assisted in envisioning the new UI revamp of HK Connect - Conceptualized the trainers and transformations revamp for the product.- Assisted in developing the functionality, and thus mentored content writers on the nuances of the Content Management System.
Fellow at Teach For India
Apr 2013 - Apr 2015
Teach For India is a nationwide movement of outstanding college graduates and young professionals who will commit two years to teach full-time in under resourced schools http://www.teachforindia.org/ Key Responsibilities and Achievements: - Taught 43 second graders for two years; all subjects excluding hindi - Assimilated large datasets to track every child's progress to surpass target of 1.5 years of growth - Furthermore achieved 1.7 years of growth in Reading Comprehension (RC), 2.4 years of growth in Writing and a 130% increase in mastery in Maths - Acheived highest Summer Growth (2.0 years) in group and Top 10 in Delhi- during non-teaching time during summer, usually when levels fall drastically, by envisioning, creating and showcasing strategic homework modules alongside with on-call check ups. - Developing lesson plans to ensure crisp and sound delivery of content to class - Researched and Strategized to provide feedback to non-TFI teachers to improve their classes, both academically and culturally
PGDBA at IMT Ghaziabad
Oct 2017 - Oct 2018
Post Graduate Diploma in Business Administration
BA English Hons. at Fergusson College
Apr 2010 - Apr 2013