Innovation and effective design are my passions. Providing an exceptional experience is crucial, and will have the most significant impact on a product. Therefore, my main goal as a UX Architect is to respect the design principles and bring people closer to technology, by designing useful and enjoyable systems whose principal task is to take care of their users' needs.
In design, the keys to success are:
1) To understand what the real (root) problem is
2) Successfully communicate it to the multi-disciplined team of professionals that are tasked with its resolution; after all, building an amazing product is a team sport :)