I believe and follow the Know-how principal. Keeping my eye on details, observing the things around and act accordingly is something which defines my work. I believe that books give you the knowledge to enhance your common sense which is highly required when you are trying to meet your objectives. Specialties: Business Analysis, Market research, Product research, Product marketing, Competitive intelligence, Product positioning, Marketing collaterals, Proposals.
Product Marketing Manager, Replicon
Mar 2012 to Dec 2016
10+ years of experience into Market/Product research and strategy, email marketing, sales enablement, Business requirement gathering, product enhancement, competitive analysis, pre-sales, proposal development (RFx) lead generation, marketing operations and salesforce reporting. Currently employed with Replicon as Product Marketing Manager. Responsible for enabling the sales to sell our cloud based products better through competitive analysis, sales collateral like corporate pitches, white papers, blog posts, website content, campaigns. Have played a pivotal role in managing product launches, market research and strategy development, email campaigns, webinars, sales trainings, partnerships, feature mapping, SEO and competitive analysis.