Parag Poddar

Global Marketing| IIM alum| Passionate about Technology and Analytics

Noida Area, India

Nucleus Software Exports Limited

600 /30mins

Short Biography

Experienced Marketing Professional with indepth expertise in Corporate Marketing, Product marketing, Brand communications and digital marketing across the globe. Technology and Analytics are the biggest enablers and have taken marketing and communications to the next level. Digital Marketing is already disrupting the industry. Thinker and analytical. my area of interest lies at the intersection of Strategy and Marketing. I look forward to leveraging these digital tools and techniques and utilize my analytical capabilities to strategize and drive marketing and communications for ambitious organisations!

Experience

Global Marketing (Product Marketing | Corporate Marketing| Digital Marketing), Nucleus Software Exports Limited

Apr 2014 to Present

Rich experience in product marketing, content development strategy, strategy and digital marketing Key Responsibilities Product Marketing Product positioning as per the target segments in different markets across the globe Devise content marketing strategies to help improve sales pipeline and conversion ratio, establish thought leadership Manage creation of effective marketing/sales collaterals, white papers,blogs, presentations, etc Digital Marketing Email campaigns ( Tool- Mailchimp) for customers and prospects at regional and global levels SEO optimization across channels- Alignment with content Strategic Marketing Design GTM plans for existing and new markets for flagship product Develop strategic marketing tools- competitor profiles, executive pitches, battle cards, sell sheets, case studies Develop and lead all customer specific marketing plans – customer initiatives etc

Student, Indian Institute of Management, Indore

Jun 2012 to Present

PGPM student at IIM Indore

Education

PGDM, IIM Indore

Jun 2012 to Apr 2014

B.E. ( E&C Engineering), BESU Shibpur (IIEST)

Jun 2008 to May 2012

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...