Specialties: B2B and B2C , Channel management Team management sales strategy, particularly , Sale cycle, GTM STP and OBT
Senior Business manager, MIRC electronics Ltd ONIDA
Apr 2012 to Present
Handling pricing Value Chain/ ASP/ MOP tracking & scheme management for product across the state and ensuring profitability in operations. Studying product innovations, competition tracking, market share analysis, opportunity loss analysis. Administering network expansion & correction strategy, appointment of reliable distributors / dealers, sales personnel and monitoring their performance, implementing control measures, through effective channel management strategy. Designed strategic solutions on secondary sales activation, consumer offers, in shop promotions for prime dealers/channel partners Tracking and facilitating in new product launch process in co-ordination with Product head/ HO, coordinate with factory and R&D teams for new product development in comparison to competition. Conducting factory supply tracking & model mix ratio analysis . Responsible for FG inventory tracking & ensuring optimal inventory at .state level depot.