Nitish Anand

Strategic Account Manager at Amazon.com

Bengaluru Area, India

Summary
Process Enhancements B2B/B2C : business development & sales management Online Search Campaign Management Key Account Management
I have been in Sales role for Media(doing circulation,Advertisement selling at HT Media) in Uttar Pradesh. I was Sales head for 10 districts. I was also the Product quality manager for hindi belt. I developed a model of judging relevance of news content from a qualitative and quantitative standpoint. I then moved to a startup to sell mobile Apps in a brick and mortar model. From there, I moved to Amazon, where i am leadimg two teams currently. I am also the SPOC for search, Transaction Risk investigation, lightning deal and sponsored AD. My job involves sales, business development and campaign management,
Experience

Strategic Account Manager at Amazon.com

Mar 2015 - Present

-Led Hardline(Home,Kitchen,Toy,Sports,Baby,Musical,Electronics) Account Management for Amazon Global Sales enabling seller from India to sell in international Locales (US,UK,Italy,France) -Being one of the first members in the Account Management team, helped define processes and metrics for the function. -Defined Account Management end-to-end at Selection-Discoverability-Conversion and steps at every stage of seller sales cycle to be converted into best practices - Did above 40% revenue As an Individual contributor for the team. Sales Strategy -Developed a regression modelling for "Incremental Revenue per selection added" for Identifying the best product lines amongst 1000s of them. This helped the team in prospecting seller for products which are in the Initiation or growth stage of their PLC(Product life cycle) and SLC(Sales life cycle) -Seeded the Idea of Launching Indian Niche E-commerce website on Amazon.com -Seeded the Idea of Launching Retail arm for India Global Sales team -Working on developing a system to auto feed seller with the " best volume and long tail Keyword" with various attributes to help them in adding "better selection", Optimized Data quality, Best return on Pay per click( Amazon Sponsored AD product)

Education

PGDM at Indian institute of Management Calcutta

Jun 2011 - Apr 2013

B.E at RV College of Engineering

Aug 2006 - Jun 2010

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