Nitin Shrotri,cpm,pmp

An Automotive Domain-Product & Project Management expert with 22 years of experience

Pune Area, India

 Project Management Risk Management Consulting Go To Market Strategy Technical Product Management Product Strategy
A distinguished product & project management professional offering 21 years in automotive domain:
Product Management
o Understanding business needs using expertise in positioning options, product platform definitions & concepts, pricing, volume forecasting / projections and platform planning
o Conceptualizing business, functional & product strategy, leading the market and competitive intelligence, identifying new product opportunities & new features and product concepts
o Conducting market research for evaluating buying behavior, perceived value of features, trends, competition movements & GTM strategy
o Market opportunity analysis for exports viz. South Africa & Nepal
o LMDT (3.5 to 14T GVW) concept development, business case approval
o Launched products like 40 T Tractor (Feb’11) and won HCV truck-2011 Prime Mover of the Year Award, 25 T Tipper (Mar’11), 35T Tractor (Jan’12), 31T Haulage Tipper (Jan’13) - 2012 CV of the Year Award, Bulker (Feb’13) &, MN25 Bogie Tipper (Feb’13), 25T Reefer (Jul’13)
Project Management
o Developing aggregate & vehicle strategy & product plan for domestic, export & advanced technology projects & leading project delivery w.r.t. scope, cost, time & quality targets
o Generating business case to evaluate financial viability and perform sensitivity analysis
o Accomplished programs like mHawk (42 Months, 81 Crores), mDI CRDe Engine (36 months, 35 Crores) C2 CRDe 2 Cyl mHawk NA Engine (9 months,78 crores) and Automatic Transmission on Scorpio Vlx (25 months,16 crores)
o Expertise in new product development & product planning processes, enhanced Project Management Maturity (PMM) level from 1.36 to 4.19 & risk management process maturity level from 1.00 to 3.58
Functional Tools & Techniques
-Product Strategy & Product Management,
-Quality Function Deployment (QFD) & Market Research
-MS Project 2003,
-Portfolio Management
-Product Planning & Project Management, Risk Management
-Process excellence
-People Management

Deputy General Manager-Product Management-LCV & ICV Platform at Mahindra & Mahindra Truck & Bus Division

Jul 2010 - Present

Product Planning for new LCV & ICV truck projects-right from need gap & market segment identification to product strategy & product definition,target setting using QFD & Market Research techniques,jury evaluation,launch planning and pricing finalization. • Conceptualizing business, functional & product strategy • Conducting market and competitor analysis/intelligence and bench marking; market research-current products perception, new products-trend analysis, competition movements & GTM • Handling industry Volume & OEM Market Shares, CAGR & Lead Indicators tracking with CRISIL • Identifying new product opportunities and new features for business development • Understanding customer need, key buying factors, need gaps identification • Evolving positioning options and product platform definitions / concepts • Researching on key features, USP finalization, variant analysis, value proposition pricing, volume for new products • Overseeing the product lifecycle management - product launch readiness, gateway deliverables management, developing new products, extending current portfolio, variants & killing non selling products • Spearheading communication planning- product training, product bulletin, leaflets & brochures and launch events


Post Graduate Executive Management Program at SP Jain Institute of Management Research

Nov 2008 - May 2010

Bachelor of Mechanical Engineering at Walchand Institute of Technology

Jul 1990 - Jun 1994

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